Senior Lifecycle Marketing Manager | EMEA

Deel; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

Deel is seeking a Senior Lifecycle Marketing Manager to lead multi-channel campaigns that enhance customer engagement and drive revenue growth. This role involves collaboration across teams to optimize customer experiences and retention strategies, making a significant impact on Deel's growth trajectory.

Benefits

Stock grant opportunities

Flexible remote work options

WeWork access

Qualifications

• Experience in B2B SaaS marketing.
• Proven track record in cross-sell and upsell campaigns.
• Ability to interpret data and generate insights.

Responsibilities

• Design and implement multi-channel campaigns.
• Monitor campaign performance and customer behavior.
• Conduct A/B testing and multivariate experiments.

Skills

Analytical skills

Communication skills

Project management

Education

8+ years in lifecycle or growth marketing

Tools

HubSpot

Braze

Job description

Senior Lifecycle Marketing Manager | EMEA

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Senior Lifecycle Marketing Manager | EMEA

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Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Lifecycle Marketing Manager will lead the strategy and execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing teams to ensure personalized, data-driven touchpoints that support our customers at every stage. This role is critical to Deel’s customer experience and retention efforts—identifying key moments in the lifecycle to introduce new products, encourage feature usage, and unlock expansion opportunities.

Responsibilities

• Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey, driving key outcomes such as product adoption, cross-sell, upsell, expansion, and retention.
• Identify key moments within the entire customer lifecycle to introduce relevant products or guide desired behaviors, leveraging behavioral data, segmentation, and personalization.
• Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion)
• Provide actionable insights to optimize campaigns and improve conversion rates.
• Conduct A/B testing and multivariate experiments across email, in-app messaging, and other digital channels to continuously improve messaging, engagement, and conversion rates.
• Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and overall customer experience across the entire lifecycle.
  
  

Qualifications

• 8+ years of experience in lifecycle or growth marketing, ideally within B2B SaaS or technology sectors.
• Deep understanding of integrated B2B lifecycle marketing strategies across various customer segments.
• Proven track record of developing and executing cross-sell and upsell campaigns that deliver measurable revenue impact.
• Strong analytical skills with the ability to interpret data, generate insights, and apply them to optimize marketing initiatives.
• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams in a fully remote environment.
• Experience managing or contributing to large-scale projects involving cross-functional teams across different cultures and time zones.
• Self-motivated, adaptable, and comfortable working in a fast-paced, global environment with a high degree of autonomy.
• Demonstrates a growth mindset, intellectual curiosity, and the ability to thrive in situations with limited structure or clarity.
  
  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access
  
  

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [e-mail] of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Human Resources Services

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