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Head of Marketing

Broadwick

London

On-site

GBP 60,000 - 100,000

Full time

10 days ago

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Job summary

An established industry player in the events sector is seeking a dynamic Head of Marketing to lead innovative strategies across a diverse portfolio of venues and events. This role involves developing and executing comprehensive marketing campaigns that drive ticket sales and brand awareness, while collaborating with creative teams to deliver engaging content. The ideal candidate will possess a deep understanding of the music and entertainment landscape, with a proven track record in performance marketing and CRM. Join a passionate team dedicated to redefining cultural experiences and making a significant impact in the industry.

Qualifications

6+ years of experience leading integrated marketing campaigns.
Proven expertise in performance marketing and audience strategy.

Responsibilities

Lead marketing strategies for Broadwick Live's events and venues.
Manage a high-performing team across brand, content, and performance marketing.

Skills

Marketing Strategy

Performance Marketing

CRM Management

Digital Campaigns

Content Creation

Team Leadership

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Braze

Google Analytics

Social Media Advertising Platforms

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Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick Live is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team:

The Broadwick Live Marketing team leads best-in-class marketing campaigns to audiences across our portfolio of music venues such as Drumsheds, Printworks London, Silverworks Island and more.

We work collaboratively with the inhouse creative and programming teams and our partners to build and deliver multi-channel campaigns to drive ticket sales and brand awareness through innovation and creativity.

We're a passionate and dedicated team with strong values and vision for the future of events and culture spaces.

What we're looking for:

We're looking for someone to lead the marketing strategies for Broadwick Live, delivering best-in class marketing, communication and promotional campaigns across our portfolio of music projects, events and venues, including; social media, digital campaigns, performance marketing, content creation, advertising and creative projects.

Working collaboratively with the creative and programming teams, the Head of Marketing will lead the marketing team in building and delivering multi-channel campaigns to drive ticket sales, brand awareness and profitability.

Direct reports:

What you'll be accountable and responsible for:

Strategic Planning & Execution

Develop and implement comprehensive marketing strategies aligned with Broadwick Live's business goals
Lead the cross-platform campaign planning process, from strategic development to execution - for all Broadwick Live events, brands and projects.
Define and evolve the Broadwick Live brand across various channels and platforms - e.g. social media, email, website, partnerships and all DTC marketing.
Develop and deliver the long-term brand and audience growth strategy, in line with the business objectives.
Build segmentation strategies and audience models that reflect real-world behaviours and cultural relevance.
Ensure campaigns align with business objectives, brand positioning, commercial goals and audience development.

Growth & Performance Marketing

Lead full-funnel campaign execution across digital and offline channels - driving acquisition, conversion and retention.
Own paid media planning and buying across social, search, programmatic, OOH and affiliate platforms.
Work closely with ticketing and commercial teams to maximise ROI, improve campaign performance and scale show sales.
Build a data-led, test-and-learn culture to optimise media spend and performance outcomes.
Own the CRM and lifecycle strategy across email, SMS and push - powered by Braze.
Deliver segmented, personalised guest journeys that drive retention, engagement and long-term value.
Collaborate across tech, ticketing and data teams to optimise the customer journey from acquisition to loyalty.
Define personas, lifecycle triggers and data flows that support measurable CRM growth and engagement.

Brand Management & Content Creation

Develop and maintain a strong brand identity and message for Broadwick Live and owned IP.
Develop and oversee a bold, fast-moving content strategy across owned, earned and paid channels.
Manage content and social teams to deliver culturally relevant, on-brand campaigns.
Ensure every asset, post and activation supports broader strategic goals - from ticket sales to brand equity.
Support PR, influencer and editorial initiatives aligned to campaign or growth objectives.
Develop and deliver engaging and thought-provoking storytelling across social channels.

Team Leadership, Process & Finance Management

Lead a high-performing team across brand, content, CRM and performance marketing, fostering a positive culture of creativity, collaboration and accountability.
Collaborate with other departments, including Music, Design, Partnerships and Operations teams to achieve goals.
Establish efficient systems, workflows and reporting structures to ensure delivery at pace.
Own the marketing budget - planning, managing and reporting on monthly, quarterly and annual spend.
Monitor ROI and ensure best-value partnerships with agencies and suppliers.

Commercial Results & Innovation

Own core marketing KPIs across ticket sales, revenue, audience growth, engagement and ROI.
Input into new product launches, digital experiences and brand partnerships from a marketing perspective.
Identify growth opportunities through innovation, experimentation and cultural insight.
Stay ahead of trends, technologies and behaviours to keep Broadwick at the forefront of the cultural sector.

You'll need to have:

6+ years experience leading 360 integrated marketing campaigns across high-growth, commercially driven brands - ideally within live events, entertainment, DTC or e-commerce.
Understanding of Broadwick Live's unique position and role in the music and entertainment industry.
Proven expertise in performance marketing, CRM and audience strategy, with a strong grasp of how to drive acquisition, retention and revenue.
Confident managing large-scale budgets and delivering results across paid digital and offline media.
Deep understanding of music culture (particularly electronic), audience segmentation and consumer behaviour.
Strong leadership and project management skills, with the ability to prioritise, problem-solve and lead teams in fast-paced environments.
Comfortable working with senior stakeholders and presenting at C-Suite or Board level.
A commercially minded approach - able to translate insights into clear, actionable strategy.
Excellent communication and organisational skills, with sharp attention to detail.
A curious, proactive mindset and a drive to continually learn, test and improve.

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Events Services

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