Head of Marketing

This is Beyond Ltd; London; Hybrid; GBP 45,000 - 80,000; Full time

Job summary

An innovative B2B events company is seeking a Head of Marketing to spearhead marketing strategies for signature events. This role involves leading a dynamic marketing team, developing creative and strategic plans, and ensuring brand consistency across all platforms. With a focus on luxury travel and entertainment, you will drive brand awareness and lead generation through innovative marketing initiatives. Enjoy a permanent position with a 4-day work week, hybrid work options, and a range of benefits, including a pension scheme and health plan. If you are results-driven and passionate about marketing, this is the perfect opportunity for you!

Benefits

Pension Scheme

Health Plan

Learning Opportunities

Bonuses

Travel Events

Qualifications

• Experience in creative strategy, preferably in an agency setting.
• Proven success in integrated marketing campaigns.

Responsibilities

• Develop and implement marketing plans, set KPIs, and analyze performance data.
• Lead digital and social media strategies, manage email campaigns.

Skills

Strategic Planning

Digital Marketing

Brand Management

Leadership

Content Creation

Sponsorship Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

Pardot

Asana

Job description

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About Us

This is Beyond is a fast-paced, dynamic B2B events company based in London. We have evolved from a start-up to a global leader, creating innovative events that redefine industries and transform communities through immersive experiences.

The Role

The Head of Marketing will lead marketing strategies for two signature events, L.E Miami & SET, focusing on brand awareness, lead generation, and event sales. The ideal candidate is creative, strategic, results-driven, with expertise in luxury travel and entertainment. Responsibilities include developing annual marketing plans, maintaining brand equity, leading a marketing team, and collaborating with sales and travel relations teams. You will also identify and implement innovative marketing initiatives annually.

Key Responsibilities

1. Strategic Planning & Execution: Develop and implement marketing plans, conduct market research, set KPIs, execute campaigns across channels, and analyze performance data.
2. Brand Management: Create and maintain a compelling brand identity, ensure consistency, and oversee visual assets and messaging.
3. Digital Marketing Leadership: Lead digital and social media strategies, manage email campaigns, optimize websites, and monitor analytics.
4. Brand Guardianship: Act as brand ambassador, craft messaging, oversee content creation, and collaborate internally to ensure brand consistency.
5. Sponsorship Management: Develop sponsorship programs, secure partnerships, and activate sponsorship opportunities.
6. Performance Analysis: Track key metrics to measure success and identify improvement areas.
7. Team Leadership: Motivate and mentor the marketing team to foster collaboration and innovation.

Qualifications

• Experience in creative strategy, preferably in an agency setting.
• Leadership experience in marketing, ideally in luxury travel or events.
• Strong strategic planning and entrepreneurial mindset.
• Proven success in integrated marketing campaigns.
• Hands-on experience with digital tools, analytics, and CRM systems (e.g., Salesforce, Pardot, Asana).
• Understanding of website coding and graphic design.
• Excellent communication and organizational skills.
• Expertise in brand storytelling, content creation, and campaign development.
• Knowledge of sponsorship management strategies.
• Ability to lead and inspire a marketing team in a fast-paced environment.

Benefits & Details

Enjoy benefits like pension scheme, hybrid work, health plan, learning opportunities, bonuses, and travel events. The position is permanent, with a 4-day work week: 3 days in Shepherd's Bush office, 1 day remote, and Fridays off. We promote diversity and inclusion, prohibiting discrimination based on protected characteristics.

Application Process

Apply at our careers site: careers.thisisbeyond.com

Deadline: 13th April 2025