Head Of Marketing

Catalyst; Gateshead; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Free on-site gym

25 days holiday + bank holidays

Employee discounts

Enhanced sick pay

Enhanced maternity and paternity pay

Job summary

Catalyst is seeking a Head of Marketing to own the strategic marketing plan across wholesale, trade, retail B2B, D2C, e-commerce and export for a fast-growing health and fitness tech business in the UK.

You will lead a multi-disciplinary team, optimize paid media, email/CRM, content and brand, ensure ROAS targets, and partner with e-commerce and sales to drive growth while maintaining brand consistency.

Qualifications

• Several years in a senior leadership or head-of-department role.
• Experience leading a multi-disciplinary marketing team (paid media, content/social, email/CRM, brand).
• Experience owning and managing a marketing budget with clear ROI accountability.

Responsibilities

• Own the overall marketing strategy and roadmap across wholesale, trade, retail B2B, D2C, e-commerce and export.
• Lead paid media, content/social, email/CRM and brand functions.
• Own the email and CRM marketing strategy, including lifecycle, retention and segmentation.
• Coordinate with Sales and E-commerce to ensure aligned marketing and website activity.
• Provide performance insights, forecasts and recommendations to senior leadership.

Skills

Strategic leadership

Budget management

Digital marketing

E-commerce

Brand management

Job description

Head of Marketing

Our client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and Executive Team.

Their B2C Health & Fitness platform provides individualised coaching plans that deliver tangible improvements in nutrition, exercise and lifestyle. This is supplemented by a physical product range incorporating branded protein powders, clothing and accessories.

They now seek to appoint a Head of Marketing to own the overall marketing strategy and roadmap across wholesale, trade, retail B2B, D2C, e-commerce and export.

Your specific responsibilities as Head of Marketing will include:

• Driving traffic, customer acquisition and brand growth
• Owning the strategy, budget and performance of the Marketing department
• Translating business and commercial objectives into a clear, prioritised marketing plan
• Identifying new channels, markets and opportunities to drive growth
• Leading the paid media, content/social, email/CRM and brand functions
• Holding the paid media and performance marketing team accountable for ROAS, CPA and customer acquisition targets
• Reviewing and approving paid media strategy and budget allocation across Meta, Google, TikTok and other platforms
• Owning brand positioning and ensuring consistency across all marketing channels and markets
• Overseeing content and social strategy
• Directing creative and content output
• Owning the email and CRM marketing strategy, including lifecycle, retention and segmentation
• Ensuring email and CRM activity is measured against open rates, click-through rates and revenue contribution
• Directing integration of email/CRM activity with paid, content and e-commerce plans
• Partnering closely with the Head of E-commerce to ensure marketing and website activity are fully aligned
• Working with Sales to support wholesale, trade and retail B2B marketing
• Coordinating with Supply Chain, Manufacturing and Distribution on product launches and promotional planning
• Providing performance insights, forecasts and recommendations to senior leadership

As Head of Marketing you will need experience of:

• Several years in a senior leadership or head-of-department role
• Leading a multi-disciplinary marketing team (e.g. paid media, content/social, email/CRM, brand)
• Owning and managing a marketing budget, with clear accountability for ROI
• Both digital and offline marketing channels
• E-commerce and D2C marketing
• Fitness, health or lifestyle brands (preferable)
• Working in a fast-growing or founder-led business (desirable)

Rewards & benefits:

• Salary: £70-80k
• 25 days holiday + bank holidays
• Free on-site gym
• Employee discounts
• Enhanced sick pay scheme
• Enhanced maternity and paternity pay

You must be eligible to work in the UK