Head Of Marketing

Forward Role; Manchester; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

Forward Role in Manchester is seeking a Head of Marketing to lead the team, grow audience engagement and strengthen brand partnerships. The role combines strategic oversight with hands-on leadership across influencer initiatives and partnerships, aligned to revenue goals.

You will manage the marketing team, present strategy to the board, and collaborate with partnerships and sales. It is a hybrid role with international travel expectations.

Qualifications

• Proven experience growing influencer and ambassador programmes.
• Strong commercial B2C marketing background, ideally within sports or community-focused brands.
• Growth marketing mindset with the ability to link marketing activity to revenue.
• Senior marketing leadership experience and confident presenting numbers at board level.
• Outgoing, energetic personality with willingness to travel internationally.

Responsibilities

• Lead the marketing team, setting priorities and managing performance, including the Digital Marketing Lead.
• Drive audience and community growth, expanding influencer and ambassador programmes.
• Plan and deliver activations, online and offline, that retain and grow brand partnerships and sponsorships.
• Work closely with the Head of Affiliates to ensure marketing supports sales and commercial targets.
• Own brand governance and content, and present strategy and performance confidently to the board.

Skills

Influencer & ambassador programs

B2C marketing

Growth mindset

Senior leadership

Board room presentation

International travel

Job description

Forward Role are working with a fast-growing, community-led business that brings brands and audiences together through events, partnerships and sponsorships, with a loyal following and some big ambitions.

Head of Marketing
Circa £80k
Manchester City Centre
Hybrid working - 2 days onsite & 3 remote

This is a business with real momentum. It's built a strong community, and it's now focused on growing its audience and turning that engagement into lasting brand partnerships, sponsorships and affiliate revenue. The leadership team is ambitious and commercially driven, and it's a really exciting time to join.

They're now looking for a Head of Marketing to lead the marketing team and take ownership of how the brand grows. This is a commercial, people-focused role. You'll drive audience and community growth, oversee the influencer and ambassador programmes, and make sure marketing activity supports the partnerships and sales that keep the business moving.

You'll manage the marketing team, including a Digital Marketing Lead who looks after the hands-on digital work, and work closely with the Head of Affiliates to make sure marketing supports sales. You'll also present strategy and numbers at board level, so confidence in the room matters. Some international travel for events and expos is part of the job.

The role:

• Lead the marketing team, setting priorities and managing performance, including the Digital Marketing Lead.
• Drive audience and community growth, with a strong focus on expanding the influencer and ambassador programmes.
• Plan and deliver activations, online and offline, that retain and grow brand partnerships and sponsorships.
• Work closely with the Head of Affiliates to make sure marketing supports sales and commercial targets.
• Own brand governance and content, and present strategy and performance confidently to the board.

What we're looking for:

• Proven experience growing successful influencer and ambassador programmes.
• Strong commercial B2C marketing background, ideally within sports or community-focused brands.
• A growth marketing mindset, with the commercial awareness to link marketing activity to revenue and partnerships.
• Senior marketing manager or lead experience, ready to step up into team leadership and confident presenting numbers at board level.
• An outgoing, energetic personality, comfortable with international travel