Head of Marketing

Leasys; Coventry; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the motor vehicle manufacturing sector is seeking a Head of Marketing to drive brand visibility and market growth. This strategic role involves managing a team, executing marketing campaigns, and ensuring alignment with business objectives. The ideal candidate will possess a strong marketing background and leadership skills, aiming to enhance customer engagement and drive incremental sales.

Qualifications

• Proven experience in full marketing mix leadership.
• Experience in project management and demanding environments.
• Knowledge of Contract Hire and Leasing industry.

Responsibilities

• Lead the strategic development and execution of marketing initiatives.
• Manage and develop a team of marketing professionals.
• Oversee execution across all marketing channels.

Skills

Strategic planning

Budget management

Stakeholder management

Team leadership

Data-driven decision making

Education

Marketing Degree

5+ years’ experience in Marketing Communications

Tools

Excel

Word

PowerPoint

Job description

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The Head of Marketing will lead the strategic development and execution of the full marketing mix, covering CRM, PRM, digital channels, website optimisation, public relations, events, internal communications, and both retailer and broker marketing. The Head of Marketing will be responsible for driving brand visibility, lead generation, customer engagement, and market growth through a performance-focused, insight-led approach.

The main responsibilities include:

Strategic Leadership

• Set and deliver the local marketing strategy in line with business objectives and global brand direction, to secure incremental sales in the following markets: dealer network, broker, public sector, large corporate extending to international tenders and SME.
• Collaborate closely with HQ to ensure alignment across initiatives and uphold brand consistency.
• Manage and develop a team of 4 marketing professionals, creating a high-performance culture focused on ownership, innovation, and results, to effectively deliver department KPIs and the responsibilities within their roles to a high standard of quality.
• Manage staff performance to include carrying out annual appraisals, identifying and implementing staff training and effectively dealing with personnel circumstances.
• Provide ongoing coaching and support, identifying growth opportunities and succession planning.
• Oversee execution across all marketing channels, including CRM, PRM, digital (SEO, paid media, social), website content and optimisation, events, internal communications, and PR.
• Responsible for the communication and PR output of Leasys at both a national and local level to ensure a consistent image of Leasys in all media within the UK whilst ensuring compliance and GDPR regulations are met.
• Lead the creation and delivery of integrated campaigns (including product and services launches) that drive measurable results across customer acquisition and retention.

Agency & Budget Management

• Manage relationships with external marketing agencies and suppliers to ensure delivery excellence, brand alignment, and cost efficiency.
• Own and control the marketing budget, ensuring spend is optimised for ROI and aligned with strategic priorities.

Stakeholder Engagement

• Act as the key marketing liaison with HQ, ensuring strategic and operational alignment.
• Collaborate with Sales, Product, and Operations teams to ensure marketing supports cross-functional goals and customer needs.
• Build and manage strong relationships with the Sales and Marketing Teams of Stellantis brands to build cooperative and valued working methods to secure incremental funding opportunities.

Performance Monitoring & Reporting

• Define, track, and analyse KPIs to evaluate campaign effectiveness and inform continuous improvement.
• Produce regular performance reports and strategic insights for local leadership and HQ stakeholders.
• Prepare for and attend management meetings to present actual performance versus targets and strategic action updates /requirements.

The ideal candidate will have:

• Marketing Degree or 5+ years’ experience in Marketing Communications is essential.
• Full marketing mix leadership
• Strategic planning and execution
• Budget ownership and agency management
• KPI tracking and data-driven decision making
• Stakeholder management and cross-functional collaboration
• Team development and people leadership
• Strong commercial acumen and customer-centric mindset
• Agility, resilience, and ability to influence
• Experience in the Marketing environment
• Experience in Project Management
• Proven experience of working in demanding environments with ability to achieve deadlines
• Experience and Knowledge of Services products and industry practice, and knowledge of Contract Hire and Leasing industry.
• High level of Excel, Word and PowerPoint

Stellantis is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. Stellantis are also accredited with the Defence Employer Recognition Scheme (ERS) Gold Award, that recognises organisations that pledge, demonstrate or advocate support to the armed forces community. Service Personnel and their families are therefore encouraged to apply.

Please contact our recruitment team if you would like to discuss anything further or if you require any form of reasonable adjustments for any part of the recruitment process.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Motor Vehicle Manufacturing

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