Marketing Manager (UK) Commercial · Head Office

Norton Motorcycle Co; Metropolitan Borough of Solihull; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a leading British motorcycle brand as a Regional Marketing Manager. This role focuses on developing and implementing marketing strategies to enhance brand awareness and drive customer engagement. Collaborate with sales teams and manage budgets to maximize ROI while working in a dynamic environment with a commitment to personal development.

Benefits

33 days of holiday

Generous pension scheme

Private Medical Insurance

Life insurance (4x salary)

WeCare Employee Assistance Programme

Free electric bicycle hire

Qualifications

• 8+ years of marketing experience in automotive or motorcycle sectors.
• Proven experience in regional or multi-location marketing management.

Responsibilities

• Develop and execute regional marketing plans to boost brand growth.
• Analyze market trends and consumer insights to identify opportunities.
• Manage budgets to maximize ROI.

Skills

Analytical Skills

Project Management

Communication

CRM Knowledge

Digital Marketing

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate, expanding team dedicated to delivering exquisite riding experiences.

Now part of the TVS Motor family under new ownership, we're entering a new era of global success, and we want you to be part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles professionally and encourage personal development, teaching, and learning. Join us to grow alongside talented and dedicated colleagues.

The Role

Reporting To: Regional Sales Director UK (Dotted Line into the Chief Commercial Officer)

Position: Regional Marketing Manager

This role involves developing and implementing regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. A deep understanding of automotive/motorcycle consumer behavior and the competitive landscape is essential. The candidate will collaborate closely with dealership teams, sales departments, and corporate marketing to align with business objectives.

Responsibilities

• Develop and execute regional marketing plans to boost brand growth and customer acquisition.
• Analyze market trends, competitors, and consumer insights to identify opportunities.
• Work with sales teams to create localized marketing campaigns aligned with Brand HQ guidelines.
• Manage local advertising, promotions, and digital marketing efforts.
• Build strong relationships with dealership partners to support their marketing initiatives.
• Oversee event sponsorships, trade shows, and community engagement programs.
• Monitor and report on KPIs to measure campaign success.
• Ensure brand consistency and compliance with marketing guidelines.
• Manage budgets to maximize ROI.
• Partner with external agencies, media, and vendors for marketing execution.

Candidate Profile

• 8+ years of marketing experience, preferably in automotive or motorcycle sectors.
• Proven experience in regional or multi-location marketing management.
• Strong knowledge of CRM, dealer marketing, digital marketing, social media, and customer engagement.
• Excellent analytical skills for data interpretation and decision-making.
• Ability to work cross-functionally with sales, corporate teams, and external stakeholders.
• Strong project management skills and ability to handle multiple priorities.
• Effective communication and presentation skills.
• Willingness to travel as needed for regional initiatives.

What We Offer

We take care of our team members and offer competitive rewards, including:

• Competitive salary based on skills and experience.
• 33 days of holiday (including bank holidays).
• Generous pension scheme with personalized advice.
• Private Medical Insurance and Cash Back Programme.
• Life insurance (4x salary).
• Free fruit to promote healthy habits.
• WeCare Employee Assistance Programme, including online GP services, dietary advice, mental health support, and more.
• Opportunity to work in an entrepreneurial environment within a well-funded company with ambitious goals.
• Ideas for Excellence scheme to reward innovative ideas.
• Diverse, international team with varied perspectives.
• Employee events, socials, and activities.
• Free electric bicycle hire and on-site free parking with electric charge points.

We are committed to continuously improving our rewards in line with our growth plans.

Join us and experience the difference!

Note: We do not accept agency applications.