Head Of Influencer

Zachary Daniels; Manchester; On-site; GBP 60,000 - 65,000; Full time

Job summary

Zachary Daniels is partnering with a fast-growing British beauty brand based in Manchester, seeking a Head of Influencer & Partnerships. This senior role will own the influencer ecosystem, define success metrics, and scale a £1m budget across TikTok Shop, creator collaborations and brand partnerships.

You will build the function, shape the team, and establish processes to drive growth in a social-first beauty environment. A strong network of creators and partners is essential.

Qualifications

• Senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
• Proven ability to own strategy with substantial budgets.
• Strong network of creators, talent, agents and agencies.

Responsibilities

• Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.
• Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
• Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.
• Build the team, processes and external network required to scale the function.
• Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
• Build genuine, long-term relationships with creators, talent, agents and agencies.
• Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.
• Identify and develop commercially valuable brand-to-brand partnerships.
• Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.

Skills

Influencer marketing

Partnerships management

Budget management

Strategic thinking

Creator relations

Tools

TikTok Shop

YouTube partnerships

Job description

Head Of Influencer - Fast-growing cosmetics brand

Salary - Upto £65k

Location - Manchester

Zachary Daniels are partnered with a fast-growing British beauty brand with a strong reputation for combining professional-quality products with accessible, trend-led beauty.

The Role

As Head of Influencer & Partnerships, you'll decide where the investment goes, what success looks like and how each part of the ecosystem works together. You'll have the autonomy to build the function, shape the team beneath you and establish the partnerships, processes and measurement needed to take it to the next level.

Key Responsibilities

Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.

Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.

Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.

Build the team, processes and external network required to scale the function.

Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.

Build genuine, long-term relationships with creators, talent, agents and agencies.

Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.

Identify and develop commercially valuable brand-to-brand partnerships.

Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.

About You

Significant senior-level experience leading influencer, creator and partnership programmes for a consumer brand.

Proven experience owning strategy and substantial budgets.

A track record of developing and negotiating brand-to-brand commercial partnerships.

An established network of creators, talent, agents and agencies that you have built yourself.

Demonstrable experience with TikTok Shop and creator commerce, including the operational and commercial side.

Strong knowledge of YouTube, podcast and long-form creator partnerships, including how they are bought, priced and measured.

A strong creative instinct and the ability to turn strategy into clear, effective briefs.

Why Apply

Join a fast-growing British beauty brand with a strong reputation in lashes, brows and eye beauty.

Work within a social-first beauty environment where influencer, creator and community marketing are central to growth.

Opportunity to build and evolve the influencer and partnerships function, rather than simply managing an established programme.

Work across exciting channels including TikTok Shop, Instagram, YouTube, podcasts and long-form creator content.

Develop high-profile beauty, creator and brand-to-brand partnerships with significant creative and commercial impact.