Head of Growth Marketing & AI-Driven Demand

DNA Payments Group; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Life Assurance

Ride to work

25 days holiday per year

Workplace Pension

Private Medical Employee Assistance

Job summary

DNA Payments Group, a fast-growing UK fintech, is hiring a Head of Marketing to drive demand generation, AI-powered campaigns and brand messaging across multi-channel channels. You will lead the marketing team and partner with Sales, Partnerships, Product and Tech to deliver measurable pipeline growth and revenue.

You will shape strategy, oversee budgeting, and implement data-driven approaches to optimise performance and customer lifecycle marketing across all merchant touchpoints.

Qualifications

• 3+ years’ experience leading a marketing team with a strong track record of building demand generation that delivered strong revenue growth
• Strong digital marketing expertise (SEO, GEO, management of digital content)
• Hands-on use of AI tools in marketing (design systems, generative AI for content)
• Deep knowledge of marketing analytics, segmentation, and customer lifecycle marketing
• Previous experience in account-based marketing
• Ability to demonstrate how data insight has driven previous marketing decisions
• Clear communicator who works well with commercial teams

Responsibilities

• Build and run a full-funnel demand plan, with pipeline targets and MQL/SQL handover
• Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and ABM for corporate targets
• Oversee and manage DNA’s Event Strategy
• Own lead scoring, lifecycle stages and handover with Sales
• Manage the marketing budget against cost per lead, cost per acquisition and return on spend
• Define the role of AI as a core marketing tool to scale content and campaigns

Skills

Marketing leadership

Digital marketing

AI in marketing

Marketing analytics

ABM

Stakeholder mgmt

Tools

Salesforce

Job description

DNA Payments Group, a fast-growing UK fintech, is hiring a Head of Marketing to drive demand generation, AI-powered campaigns and brand messaging across multi-channel channels. You will lead the marketing team and partner with Sales, Partnerships, Product and Tech to deliver measurable pipeline growth and revenue.

You will shape strategy, oversee budgeting, and implement data-driven approaches to optimise performance and customer lifecycle marketing across all merchant touchpoints.