Growth-Driven Head of Marketing & Demand Gen

Forward Role; Manchester; Vor Ort; GBP 90.000 - 150.000; Vollzeit

Zusammenfassung

Forward Role are partnering with an ambitious technology business to appoint a Head of Marketing & Demand Generation to drive growth and build pipeline. This is a high-impact leadership role working with Sales, Alliances & senior leadership to shape and execute a growth-driven marketing strategy.

You will lead demand generation across digital, content, events, ABM and partner channels, aligning marketing with sales to deliver measurable opportunities and revenue across new business, customer

Qualifikationen

• Significant marketing leadership experience within technology, IT services, SaaS, cloud, or professional services.
• Proven success delivering pipeline-focused demand generation campaigns.
• Experience working within sales-led B2B organisations.
• Strong knowledge of lead generation, campaign optimisation and marketing performance metrics.
• Experience collaborating with strategic partners and alliance ecosystems.
• Expertise across digital marketing, events, content, ABM and customer marketing.
• Strong commercial acumen and a data-driven approach to decision making.
• Experience leading teams, agencies and senior stakeholder relationships.

Aufgaben

• Drive demand generation and pipeline growth across priority markets and service lines.
• Develop integrated campaigns across digital, content, events, webinars, ABM and partner channels.
• Build stronger alignment between marketing and sales to improve conversion performance.
• Create customer growth programmes that support cross-sell, upsell and retention initiatives.
• Develop compelling value propositions, messaging and content for target audiences.
• Strengthen relationships with strategic technology partners and deliver joint go-to-market activity.
• Enhance marketing performance reporting, attribution and ROI measurement.
• Lead and develop the marketing team with pace, structure and accountability.

Kenntnisse

Marketing leadership

Demand generation

B2B marketing

Lead generation

Campaign optimisation

Marketing analytics

Sales alignment

ABM

Partner ecosystems

Data-driven decisions

Jobbeschreibung

Forward Role are partnering with an ambitious technology business to appoint a Head of Marketing & Demand Generation to drive growth and build pipeline. This is a high-impact leadership role working with Sales, Alliances & senior leadership to shape and execute a growth-driven marketing strategy.

You will lead demand generation across digital, content, events, ABM and partner channels, aligning marketing with sales to deliver measurable opportunities and revenue across new business, customer