Head of Growth: Enterprise Pipeline & ABM

Referment; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Referment is seeking a Head of Growth for a London-based company. You will own the entire customer journey from awareness to loyalty and lead a multi-disciplinary team across product marketing, content and brand, growth marketing and a BDR group.

You will report to the CEO and build a programmatic, measurable pipeline engine on top of ABM, events, content and outbound. This leadership role focuses on defining and executing demand generation strategies, with a data-driven approach to optimize

Qualifications

• 4–6+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.
• Enterprise go-to-market experience where pipeline is measured in quarters.
• Track record of building process and rigour where none existed.
• Strong data orientation: dashboards, KPIs, attribution analysis.
• Comfort with a small, niche market and precision campaigns.
• Genuine obsession with the customer and how to reach them.

Responsibilities

• Build and systematise the demand engine: set cadences, define metrics and create accountability across channels.
• Coach and develop a team of BDRs through pipeline reviews, call coaching and sequencing strategy.
• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes so campaigns ladder up to pipeline.
• Drive account-based programmes, aligning marketing, BDR and sales activity across target accounts.
• Own the funnel's data layer — attribution, stage conversion and pipeline contribution by channel — with the VP of Sales.
• Partner with Product on positioning, ICP expansion and new market entry.

Skills

Demand generation

Growth marketing

B2B SaaS

Enterprise go-to-market

Data-driven

Job description

Referment is seeking a Head of Growth for a London-based company. You will own the entire customer journey from awareness to loyalty and lead a multi-disciplinary team across product marketing, content and brand, growth marketing and a BDR group.

You will report to the CEO and build a programmatic, measurable pipeline engine on top of ABM, events, content and outbound. This leadership role focuses on defining and executing demand generation strategies, with a data-driven approach to optimize