Head of Growth & Enterprise Pipeline

Referment; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Referment is partnering with a London-based company to search for a VP of Growth. You will own the entire customer journey from awareness to loyalty, leading a growth team spanning product marketing, content, brand, growth marketing and a four-person BDR group.

You’ll join the senior leadership and report to the CEO, building a programmatic, measurable pipeline engine for enterprise accounts. The role emphasizes systematising the demand engine, managing BDR development, and orchestrating

Qualifications

• 5–8+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.
• Enterprise GTM experience with quarterly pipeline metrics and ABM approaches.
• Proven ability to build process and discipline from scratch.
• Strong data orientation with dashboards, KPIs and attribution analysis.

Responsibilities

• Systematise the demand engine with cadences, metrics and accountability.
• Manage and develop four BDRs through pipeline reviews and sequencing strategy.
• Lead a small marketing team and prioritise where to invest effort.
• Drive ABM programs aligning marketing, BDR and sales for target accounts.
• Own the funnel data layer including attribution and pipeline contribution.

Skills

Demand generation

Growth marketing

ABM

KPIs

Data analysis

Enterprise SaaS

ICP expansion

Account-based marketing

Job description

Referment is partnering with a London-based company to search for a VP of Growth. You will own the entire customer journey from awareness to loyalty, leading a growth team spanning product marketing, content, brand, growth marketing and a four-person BDR group.

You’ll join the senior leadership and report to the CEO, building a programmatic, measurable pipeline engine for enterprise accounts. The role emphasizes systematising the demand engine, managing BDR development, and orchestrating