VP Growth & ABM Leader for Enterprise SaaS

Referment; Greater London; On-site; GBP 150,000 - 210,000; Full time

Job summary

Referment is partnering with a London-based company whose AI platform helps the world's largest construction projects make faster, data-driven decisions. Its customers are the top energy, utility and mass transit operators, with enterprise go-to-market cycles measured in quarters.

The VP of Growth will own the entire customer journey from education to loyalty, lead a seven-person growth team, and report directly to the CEO as part of the senior leadership group.

Qualifications

• 5–8+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.
• Enterprise GTM experience with quarterly pipeline and account-based approaches.
• Strong data orientation with dashboards, KPIs, attribution analysis, and data-led prioritisation.
• Comfort with a small, niche market and precision campaigns against a defined, expanding account set.
• Genuine obsession with the customer.

Responsibilities

• Systematise the demand engine: establish cadences, metrics and accountability across channels.
• Directly manage and develop four BDRs through pipeline reviews, call coaching and sequencing strategy.
• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes.
• Drive account-based programmes, aligning marketing, BDR and sales across target accounts.
• Own the funnel's data layer: attribution, stage conversion and pipeline contribution by channel, with the VP of Sales.
• Partner with Product on positioning, ICP expansion and new market entry.
• Prioritise ruthlessly, balancing an existing product with new experiments.

Skills

Demand generation

Growth marketing

ABM

Data analytics

Campaign management

GTM strategy

Job description

Referment is partnering with a London-based company whose AI platform helps the world's largest construction projects make faster, data-driven decisions. Its customers are the top energy, utility and mass transit operators, with enterprise go-to-market cycles measured in quarters.

The VP of Growth will own the entire customer journey from education to loyalty, lead a seven-person growth team, and report directly to the CEO as part of the senior leadership group.