VP of Growth (54F5A2D)

Referment; Greater London; On-site; GBP 150,000 - 210,000; Full time

Job summary

Referment is partnering with a London-based company whose AI platform helps the world's largest construction projects make faster, data-driven decisions. Its customers are the top energy, utility and mass transit operators, with enterprise go-to-market cycles measured in quarters.

The VP of Growth will own the entire customer journey from education to loyalty, lead a seven-person growth team, and report directly to the CEO as part of the senior leadership group.

Qualifications

• 5–8+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.
• Enterprise GTM experience with quarterly pipeline and account-based approaches.
• Strong data orientation with dashboards, KPIs, attribution analysis, and data-led prioritisation.
• Comfort with a small, niche market and precision campaigns against a defined, expanding account set.
• Genuine obsession with the customer.

Responsibilities

• Systematise the demand engine: establish cadences, metrics and accountability across channels.
• Directly manage and develop four BDRs through pipeline reviews, call coaching and sequencing strategy.
• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes.
• Drive account-based programmes, aligning marketing, BDR and sales across target accounts.
• Own the funnel's data layer: attribution, stage conversion and pipeline contribution by channel, with the VP of Sales.
• Partner with Product on positioning, ICP expansion and new market entry.
• Prioritise ruthlessly, balancing an existing product with new experiments.

Skills

Demand generation

Growth marketing

ABM

Data analytics

Campaign management

GTM strategy

Job description

Referment is working with a London-based company whose AI platform helps the world's biggest construction projects make faster, more confident, data-driven decisions. Its customers are the largest owner-operators of energy, utility and mass transit, and its enterprise go-to-market runs on long cycles measured in quarters.

The company is looking for a VP of Growth to own the entire customer journey, from education and awareness through to loyalty and referral. You'll lead a growth team bringing together product marketing, content and brand, growth marketing and a BDR team of four — around seven reports — and you'll join the senior leadership team, reporting directly to the CEO.

Your job will be to build a programmatic, measurable pipeline engine on top of promising initiatives across ABM, events, content and outbound, owning the systems, cadences and accountability that ensure every channel and campaign generates maximum yield from a tightly defined set of enterprise accounts.

The Role

• Systematise the demand engine: establish cadences, define metrics and create accountability across channels.


• Directly manage and develop four BDRs through pipeline reviews, call coaching and sequencing strategy — their performance is yours.


• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes.


• Drive account-based programmes, aligning marketing, BDR and sales across target accounts.


• Own the funnel's data layer: attribution, stage conversion and pipeline contribution by channel, with the VP of Sales.


• Partner with Product on positioning, ICP expansion and new market entry.


• Prioritise ruthlessly, balancing an existing product with new experiments.

What We're Looking For

• 5–8+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.


• Enterprise GTM experience, where pipeline is measured in quarters and account-based approaches beat volume.


• A track record of building process and rigour where none previously existed.


• Strong data orientation: dashboards, KPIs, attribution analysis and data-led prioritisation.


• Comfort with a small, niche market and precision campaigns against a defined, expanding account set.


• Genuine obsession with the customer.

Nice to Have

• Experience in construction, infrastructure or the built environment.


• Familiarity with AI/ML products.


• Experience expanding an ICP into adjacent segments.

This could suit a growth marketing leader already operating at VP or Head of level in enterprise B2B SaaS, or a senior operator ready to take a seat on a leadership team.

#Referment