Head of Group Marketing & Campaigns

Cherry Professional - Relationship Led Recruitment; Skegness; On-site; GBP 60,000 - 85,000; Full time

Job summary

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of our client for a Group Marketing Manager to lead marketing activity across attractions, events and customer experiences. You will own the full lifecycle from strategy to delivery, creating campaigns that boost visitor numbers and revenue.

You will manage multi-channel campaigns across digital, social, content, email and offline channels, optimize SEO and website performance, manage budgets and external partners, and

Qualifications

• Experience delivering integrated campaigns across multiple channels.
• Strong digital marketing expertise with proven ROI impact.
• Excellent commercial awareness and ability to translate insights into actions.
• Passion for creating engaging customer experiences.

Responsibilities

• Developing and delivering the annual marketing strategy and campaign plan.
• Creating and executing multi-channel marketing campaigns.
• Driving website performance, SEO, paid advertising and social media engagement.
• Promoting seasonal events and new attractions.
• Using customer insight and data to optimise campaign ROI.
• Managing budgets, agencies and external suppliers.
• Working with senior stakeholders to support wider commercial objectives.

Skills

Integrated campaigns

Digital marketing

Campaign planning

SEO & paid ads

Data-driven marketing

Tools

Google Analytics

SEO tools

Job description

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of our client for a Group Marketing Manager to lead marketing activity across attractions, events and customer experiences. You will own the full lifecycle from strategy to delivery, creating campaigns that boost visitor numbers and revenue.

You will manage multi-channel campaigns across digital, social, content, email and offline channels, optimize SEO and website performance, manage budgets and external partners, and