Group Marketing Lead – Attractions & Experiences

Cherry Professional - Relationship Led Recruitment; Greater Lincolnshire; On-site; GBP 40,000 - 48,000; Full time

Job summary

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of a client in Skegness for a Group Marketing Manager. This hands-on leadership role combines strategy, creativity and commercial focus to drive visitor numbers, engagement, revenue and brand growth.

You will own the marketing process from audience insight to campaign delivery, working with senior stakeholders and budgets to deliver measurable results. The position is full-time and on-site in Skegness.

Qualifications

• Experience in a Marketing Manager or Senior Marketing role.
• Integrated multi-channel marketing campaign delivery.
• Strong digital marketing knowledge across social, content, email and paid media.
• Based on customer insight and data to drive decisions.
• Strong ROI awareness and campaign performance understanding.
• Excellent project management and organisational skills.
• Experience managing budgets, agencies and multiple stakeholders.
• Desirable: experience in leisure/attractions/tourism/hospitality/consumer-facing sectors.

Responsibilities

• Develop and deliver the annual marketing strategy and calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences using customer insight and market trends.
• Drive website performance, SEO, paid advertising and customer engagement.
• Lead content creation, campaign messaging and creative asset development.
• Manage promotion of seasonal events, launches and initiatives.
• Monitor campaign performance, ROI and KPIs to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build relationships across the business to support wider commercial objectives.
• Identify opportunities to grow audiences, increase visits and enhance brand awareness.

Skills

Marketing management

Integrated campaigns

Digital marketing

Data-driven decisions

Commercial awareness

Project management

Creativity & initiative

Stakeholder management

Job description

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of a client in Skegness for a Group Marketing Manager. This hands-on leadership role combines strategy, creativity and commercial focus to drive visitor numbers, engagement, revenue and brand growth.

You will own the marketing process from audience insight to campaign delivery, working with senior stakeholders and budgets to deliver measurable results. The position is full-time and on-site in Skegness.