Group Marketing Manager

Cherry Professional - Relationship Led Recruitment; Skegness; On-site; GBP 60,000 - 85,000; Full time

Job summary

Cherry Professional - Relationship Led Recruitment is recruiting on behalf of our client for a Group Marketing Manager to lead marketing activity across attractions, events and customer experiences. You will own the full lifecycle from strategy to delivery, creating campaigns that boost visitor numbers and revenue.

You will manage multi-channel campaigns across digital, social, content, email and offline channels, optimize SEO and website performance, manage budgets and external partners, and

Qualifications

• Experience delivering integrated campaigns across multiple channels.
• Strong digital marketing expertise with proven ROI impact.
• Excellent commercial awareness and ability to translate insights into actions.
• Passion for creating engaging customer experiences.

Responsibilities

• Developing and delivering the annual marketing strategy and campaign plan.
• Creating and executing multi-channel marketing campaigns.
• Driving website performance, SEO, paid advertising and social media engagement.
• Promoting seasonal events and new attractions.
• Using customer insight and data to optimise campaign ROI.
• Managing budgets, agencies and external suppliers.
• Working with senior stakeholders to support wider commercial objectives.

Skills

Integrated campaigns

Digital marketing

Campaign planning

SEO & paid ads

Data-driven marketing

Tools

Google Analytics

SEO tools

Job description

Are you a creative and commercially driven marketing professional looking for an opportunity where you can genuinely make an impact?

We're recruiting on behalf of our client for a Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a fantastic opportunity for an experienced marketer who enjoys combining strategic thinking with hands-on delivery to create campaigns that drive visitor numbers, customer engagement, revenue and brand growth.

In this role, you'll take ownership of the full marketing lifecycle, identifying opportunities, developing innovative campaigns and delivering measurable results across digital, social media, content, email, PR and offline channels.

You'll be responsible for:

• Developing and delivering the annual marketing strategy and campaign plan
• Creating and executing impactful multi-channel marketing campaigns
• Driving website performance, SEO, paid advertising and social media engagement
• Promoting seasonal events, new attractions and key business initiatives
• Using customer insight and data to optimise campaign performance and ROI
• Managing budgets, agencies and external suppliers
• Working closely with senior stakeholders to support wider commercial objectives

We're keen to speak with marketing professionals who have experience delivering integrated campaigns, strong digital marketing expertise, excellent commercial awareness and a passion for creating engaging customer experiences.

This is an excellent opportunity to join a growing business in a role where you'll have the autonomy to shape campaigns, influence business performance and play a key part in future growth.