Group Marketing Manager — Lead Multi-Channel Campaigns & Growth

Cherry Professional Ltd; East Midlands; On-site; GBP 40,000 - 48,000; Full time

Job summary

Cherry Professional Ltd is seeking a Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. Based three days out of Hucknall, Nottingham, with two days travel, the role is full-time and focuses on strategy and hands-on delivery.

You'll own the marketing process from identifying audiences and commercial opportunities through to campaign development, delivery, optimisation and performance analysis.

Qualifications

• Proven experience in a Marketing Manager or Senior Marketing role.
• Strong management experience.
• Strong experience delivering integrated multi-channel marketing campaigns.
• Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
• Experience using customer insight and data to drive marketing decisions.
• Strong commercial awareness and understanding of ROI and campaign performance.
• Excellent project management and organisational skills.
• Creativity, initiative and the confidence to develop and present new ideas.
• Experience managing budgets, agencies and multiple stakeholders.

Responsibilities

• Develop and deliver the annual marketing strategy and campaign calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences and use customer insight and market trends to shape campaigns.
• Drive website performance, SEO, paid advertising, social media and customer engagement activity.
• Lead content creation, campaign messaging and creative asset development.
• Manage the promotion of seasonal events, new attractions, launches and special initiatives.
• Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build strong relationships across the business to ensure campaigns support wider commercial objectives.
• Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.

Skills

Marketing strategy

Integrated multi-channel campaigns

Digital marketing

Campaign management

Budget management

Stakeholder management

Content creation

SEO/Content optimization

Job description

Cherry Professional Ltd is seeking a Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. Based three days out of Hucknall, Nottingham, with two days travel, the role is full-time and focuses on strategy and hands-on delivery.

You'll own the marketing process from identifying audiences and commercial opportunities through to campaign development, delivery, optimisation and performance analysis.