Head of Global Partnership Activation

Tottenham Hotspur; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Tottenham Hotspur is seeking an experienced Partnership Lead to manage a portfolio of premium commercial partners within the Partnership Activation team. You will translate objectives into impactful campaigns and deliver best-in-class activation programmes across digital, content and experiential channels.

The role requires leading cross-functional teams, a strong commercial mindset, and a track record of delivering measurable value for clubs and partners.

Qualifications

• Experience in partnership activation or sponsorship management within sport, entertainment, media, agency or brand environments.
• Excellent relationship management skills with internal and external partners.
• Strong project management skills and ability to lead cross-functional teams.
• Proven experience in fast-paced, high-profile commercial environments.
• Ability to identify opportunities to maximise partnership value.
• Ideally experience with Web3/crypto partnerships.

Responsibilities

• Provide leadership and direction for partners and suppliers within the portfolio.
• Act as the senior interface between partners and internal teams to ensure alignment and delivery of objectives.
• Lead integrated campaigns spanning digital, content, experiential and product-led activations to drive fan engagement.
• Develop and deliver activation strategies and marketing campaigns aligned to partner objectives and the Club’s commercial strategy.
• Collaborate with marketing, digital, content, media and events to deliver integrated programmes.
• Maintain understanding of the global sponsorship landscape and identify emerging trends.
• Assess activation rights and opportunities to unlock incremental revenue.
• Implement ROIs and reporting frameworks for partner investment.
• Translate campaign performance into reporting and storytelling for partners and stakeholders.
• Support budgeting processes and activation budgets as needed.
• Note: some out-of-hours work may be required.

Skills

Partnership activation

Relationship management

Project management

Commercial acumen

Strategic thinking

Web3 partnerships

CRM systems

Tools

CRM systems

Budgeting software

Microsoft Office

Job description

Tottenham Hotspur is seeking an experienced Partnership Lead to manage a portfolio of premium commercial partners within the Partnership Activation team. You will translate objectives into impactful campaigns and deliver best-in-class activation programmes across digital, content and experiential channels.

The role requires leading cross-functional teams, a strong commercial mindset, and a track record of delivering measurable value for clubs and partners.