Partnership Lead

Tottenham Hotspur; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Tottenham Hotspur is seeking an experienced Partnership Lead to manage a portfolio of premium commercial partners within the Partnership Activation team. You will translate objectives into impactful campaigns and deliver best-in-class activation programmes across digital, content and experiential channels.

The role requires leading cross-functional teams, a strong commercial mindset, and a track record of delivering measurable value for clubs and partners.

Qualifications

• Experience in partnership activation or sponsorship management within sport, entertainment, media, agency or brand environments.
• Excellent relationship management skills with internal and external partners.
• Strong project management skills and ability to lead cross-functional teams.
• Proven experience in fast-paced, high-profile commercial environments.
• Ability to identify opportunities to maximise partnership value.
• Ideally experience with Web3/crypto partnerships.

Responsibilities

• Provide leadership and direction for partners and suppliers within the portfolio.
• Act as the senior interface between partners and internal teams to ensure alignment and delivery of objectives.
• Lead integrated campaigns spanning digital, content, experiential and product-led activations to drive fan engagement.
• Develop and deliver activation strategies and marketing campaigns aligned to partner objectives and the Club’s commercial strategy.
• Collaborate with marketing, digital, content, media and events to deliver integrated programmes.
• Maintain understanding of the global sponsorship landscape and identify emerging trends.
• Assess activation rights and opportunities to unlock incremental revenue.
• Implement ROIs and reporting frameworks for partner investment.
• Translate campaign performance into reporting and storytelling for partners and stakeholders.
• Support budgeting processes and activation budgets as needed.
• Note: some out-of-hours work may be required.

Skills

Partnership activation

Relationship management

Project management

Commercial acumen

Strategic thinking

Web3 partnerships

CRM systems

Tools

CRM systems

Budgeting software

Microsoft Office

Job description

Job Purpose

We are seeking an experienced and commercially minded Partnership Lead to manage and activate a portfolio of key commercial partners within our Partnership Activation team.

This role is responsible for leading the strategic delivery of several high-profile global partnerships, ensuring they deliver measurable value for both the Club and its partners.

You will lead a portfolio of premium partners including Shirt Sleeve and Stadium Collective Partners, and oversee the management of other key Club partners acting as the senior leader to the account pillar team members and senior interface between partners, suppliers and internal stakeholders across the Club.

This role requires a strategic leader who can translate partnership objectives into impactful campaigns, deliver best-in-class activation programmes, and identify opportunities to enhance partnership value.

The ideal candidate will also bring experience working with global brands and web3/ crypto partners, enabling the Club to unlock innovative digital activations, data-led marketing initiatives and new fan engagement opportunities.

Key Responsibilities:

• Provide leadership and direction for partners and suppliers within the portfolio, ensuring a high standard of delivery and relationship management.
• Act as the senior interface between partners and internal teams across the Club to ensure alignment and effective delivery of partnership objectives.
• Be a thought leader creating and managing integrated campaigns spanning digital, content, experiential and product-led activations that drive fan engagement and brand impact.
• Develop and deliver best-in-class partnership activation strategies and marketing campaigns aligned to partner objectives and the Club’s wider commercial strategy.
• Collaborate with internal teams including marketing, digital, content, media and events to deliver integrated partnership programmes.
• Maintain a strong understanding of the global sports sponsorship landscape and identify emerging trends that could benefit the Club
• Continuously assess partnership rights and activation opportunities to identify areas to enhance value and unlock incremental revenue opportunities.
• Implement research and measurement frameworks that demonstrate return on partner investment (ROPI).
• Translate campaign performance and insights into compelling reporting and storytelling for partners and internal stakeholders.
• Support departmental budgeting processes and manage activation budgets where required.
• Due to the nature of the industry and the role, some out-of-office hours work would be required from time to time including evenings, weekends, and bank holidays.
• Support the Club in achieving its overall objectives, including EDI.

What you will bring

• Proven experience in partnership activation or sponsorship management within sport, entertainment, media, agency or brand environments.
• Excellent relationship management skills with the ability to build trusted partnerships internally and externally.
• Strong project management skills and the ability to lead cross-functional teams.
• Proven experience operating in a fast-paced and high-profile commercial environment.
• Strong commercial acumen with the ability to identify opportunities to maximise partnership value.
• Proficient understanding of the global sports sponsorship landscape, including key growth markets such as Asia and North America.
• Demonstrated ability to develop innovative partnership programmes that deliver measurable impact.
• Elevated level of experience working with commercial contracts and managing partnership budgets to maintain partnership portfolio profitability.
• Ideally would have experience working in Web3 and/ or Crypto partnerships.
• Experienced in Microsoft Office, CRM asset management and financial budget systems.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required for this role.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.