Brand Activation Lead - Partnerships & Campaigns

Chelsea Football Club; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Chelsea FC is seeking a Brand Activation Manager to lead activation for a portfolio of commercial partnerships, translating objectives into impactful campaigns that strengthen relationships and maximise value.

Working with the Brand Activation Lead and wider marketing teams, you will own partner strategy, activation delivery, and additional marketing projects beyond partnerships, while guiding and developing Executives within the team.

Qualifications

• Experience in brand activation, partnership marketing, sponsorship or integrated marketing.
• Strong project management and communication skills.
• Confident using data and insight to measure performance and improve activity.
• Collaborative leader with experience supporting or developing junior team members.
• Educated to degree level or equivalent marketing qualification

Responsibilities

• Own and lead a portfolio of partnerships marketing rights, developing season-long activation strategies.
• Lead complex activation campaigns from planning through to delivery, coordinating internal and external stakeholders.
• Track activation performance throughout the season.
• Lead collaboration across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights.
• Take ownership of selected projects beyond core partnership remit.

Skills

Brand activation

Education

Degree or marketing qualification

Job description

Chelsea FC is seeking a Brand Activation Manager to lead activation for a portfolio of commercial partnerships, translating objectives into impactful campaigns that strengthen relationships and maximise value.

Working with the Brand Activation Lead and wider marketing teams, you will own partner strategy, activation delivery, and additional marketing projects beyond partnerships, while guiding and developing Executives within the team.