Strategic Marketing Planning Lead

Tottenham Hotspur Football Club; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a commercially minded, highly organised Marketing Planning Lead to drive the planning, prioritisation and delivery of marketing activity across the Club. You will coordinate across marketing, commercial, digital and product teams, managing roadmaps, governance and budgets to maximise impact.

The role requires a strategic thinker who can balance long-term priorities with day-to-day execution, delivering clear plans and measurable improvements in

Qualifications

• Proven experience operating in a marketing planning, marketing operations, strategy or business planning role
• Strong strategic thinking skills, with the ability to connect marketing activity to wider business goals and commercial outcomes
• Exceptional operational and organisational capability, with experience managing complex plans, competing priorities and multiple stakeholders
• Highly analytical, comfortable working with data and insights to support planning, prioritisation and decision-making
• Excellent project management skills, with a track record of delivering large-scale initiatives from planning through to execution
• Strong stakeholder management and influencing skills, capable of building trusted relationships across all levels of an organisation
• Ability to challenge constructively, driving focus, clarity and alignment while balancing competing business needs
• Detail-oriented whilst maintaining a clear view of the wider strategic picture
• A proactive, solution-focused mindset, able to anticipate issues and implement effective operational improvements
• Comfortable operating at both a strategic and hands-on level, moving seamlessly between long-term planning and day-to-day delivery requirements

Responsibilities

• Translate Club priorities into clear, actionable marketing plans, ensuring strategic objectives are effectively delivered through marketing activity
• Drive cross-functional alignment between marketing, commercial, digital, product and operational teams, ensuring activities are coordinated and prioritised effectively
• Establish and maintain marketing governance processes, planning frameworks and ways of working that improve efficiency and accountability
• Own and manage the integrated marketing roadmap, balancing strategic initiatives, BAU activity and emerging business priorities
• Monitor capacity, resources and budget allocation across the marketing function, identifying risks, dependencies and opportunities for optimisation
• Use data, insight and performance reporting to inform decision-making and continuously improve marketing effectiveness
• Lead regular planning and review sessions, ensuring clear ownership, progress tracking and delivery against objectives

Skills

Marketing planning

Strategic thinking

Operational excellence

Data analytics

Project management

Stakeholder management

Influencing skills

Attention to detail

Proactive mindset

Strategic execution

Job description

Tottenham Hotspur Football Club is seeking a commercially minded, highly organised Marketing Planning Lead to drive the planning, prioritisation and delivery of marketing activity across the Club. You will coordinate across marketing, commercial, digital and product teams, managing roadmaps, governance and budgets to maximise impact.

The role requires a strategic thinker who can balance long-term priorities with day-to-day execution, delivering clear plans and measurable improvements in