Global Partnerships Activation Lead

Tottenham Hotspur Football Club; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Tottenham Hotspur Football Club in London is seeking an experienced Partnership Lead to manage and activate a portfolio of premium commercial partners within our Partnership Activation team. You will translate partnership objectives into impactful campaigns and deliver best-in-class activation programmes that deliver measurable value for the Club and its partners.

The role requires a proven track record in global brand partnerships, including digital activations and data-led marketing, with the

Qualifications

• Proven experience in partnership activation or sponsorship management within sport, entertainment, media, agency or brand environments.
• Excellent relationship management skills with the ability to build trusted partnerships internally and externally.
• Strong project management skills and the ability to lead cross-functional teams.
• Proven experience operating in a fast-paced and high-profile commercial environment.
• Strong commercial acumen with the ability to identify opportunities to maximise partnership value.
• Ideally would have experience working in Web3 and/ or Crypto partnerships.
• Experienced in Microsoft Office, CRM asset management and financial budget systems.

Responsibilities

• Provide leadership and direction for partners and suppliers within the portfolio, ensuring a high standard of delivery and relationship management.
• Act as the senior interface between partners and internal teams across the Club to ensure alignment and effective delivery of partnership objectives.
• Be a thought leader creating and managing integrated campaigns spanning digital, content, experiential and product-led activations that drive fan engagement and brand impact.
• Develop and deliver best-in-class partnership activation strategies and marketing campaigns aligned to partner objectives and the Club's wider commercial strategy.
• Collaborate with internal teams including marketing, digital, content, media and events to deliver integrated partnership programmes.
• Maintain a strong understanding of the global sports sponsorship landscape and identify emerging trends that could benefit the Club.
• Continuously assess partnership rights and activation opportunities to identify areas to enhance value and unlock incremental revenue opportunities.
• Implement research and measurement frameworks that demonstrate return on partner investment (ROPI).
• Translate campaign performance and insights into compelling reporting and storytelling for partners and internal stakeholders.
• Support departmental budgeting processes and manage activation budgets where required.
• Due to the nature of the industry and the role, some out-of-office hours work would be required from time to time including evenings, weekends, and bank holidays.
• Support the Club in achieving its overall objectives, including EDI.

Skills

Partnership activation

Sponsorship management

Relationship management

Project management

Commercial acumen

Web3/crypto partnerships

Microsoft Office

CRM asset management

Tools

Microsoft Office

CRM asset management

Job description

Tottenham Hotspur Football Club in London is seeking an experienced Partnership Lead to manage and activate a portfolio of premium commercial partners within our Partnership Activation team. You will translate partnership objectives into impactful campaigns and deliver best-in-class activation programmes that deliver measurable value for the Club and its partners.

The role requires a proven track record in global brand partnerships, including digital activations and data-led marketing, with the