Head of Ecommerce

JR United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An exciting opportunity awaits as a Head of eCommerce at a dynamic company known for its innovative approach in the fashion industry. In this pivotal role, you will lead the eCommerce and digital teams, driving performance across various channels while ensuring a top-notch customer experience. Your strategic vision will guide the creation and management of marketing initiatives that boost sales and profitability. Collaborate with talented professionals, leverage data analytics, and optimize digital strategies to maintain a competitive edge. If you are passionate about eCommerce and ready to make a significant impact, this is the role for you!

Qualifications

• Proven experience in eCommerce trading, ideally in fashion.
• Strong analytical skills to inform decisions using data.

Responsibilities

• Lead ecommerce and digital teams to drive performance across marketing.
• Develop online marketing strategies to maximize sales and profitability.

Skills

eCommerce Trading

Analytical Skills

Performance Marketing

CRM Strategies

Team Leadership

Tools

Google Analytics

Job description

An exciting opportunity has arisen at French Connection; we are looking for a Head of eCommerce to join our head office team in Camden, could that be you?

The Head of e-Commerce is responsible for French Connection UK & International websites. A key member of the senior team for the direct to consumer business, the individual will be commercially astute and will lead the ecommerce and digital teams to drive performance across marketing, CRM and product whilst ensuring tech-savvy decision-making is in play across all sites to deliver best in class customer experience whilst maximising profitability.

Responsibilities

1. Deliver profitable growth through maximising sales and closely managing all cost centers.
2. Create and manage the technical road-map to optimise existing functionality and deliver new initiatives in line with the overall brand objectives.
3. Develop a channel-level online marketing strategy to ensure the right mix is achieved in order to support performance and brand marketing, whilst delivering a profitable return on investment.
4. Commercial and Trading
1. Accountable for the French Connection UK website P&Ls. Creation and management of budget.
2. Contribute to delivery of the French Connection US website P&L.
3. In conjunction with the leadership team, set measurable objectives and trading strategy plan for all sites in the short, medium and long term:
1. Ensure that sales and analytics data is used to inform actions, proposing trading tactics to increase sales using all available levers e.g. conversion rate, AOV, x channel visits and performance metrics.
2. Ensure all communications are optimised to achieve engagement, maximise sales and profit, and are informed by analysis of customer behaviour and learnings.
3. Ensure that digital marketing plans are effective in terms of sales growth and ROI, and that rigorous planning and testing is carried out to ensure optimisation across all channels.
4. Measurement of ROI on all spend, seeking to maximise opportunities and savings.
5. Communicate and update the business on performance KPIs monthly, and as required.
6. Liaise with distribution to ensure optimum customer service for online shoppers working with logistics to consider shipping solutions, related carriers, costs and returns processing.
7. Oversee the customer service function and review and report on all customer feedback KPI’s to maximise site and proposition opportunities.
8. Work with merchandising partners and dedicated team to understand and ensure product offering is optimal for sales requirements.
9. Manage the design and marketing teams to ensure commercial decision making.
10. Work closely with the finance team to deliver accurate and detailed budgets at channel level.
11. Manage, set objectives and have strong communication with all third party providers, performing continual benchmarking and taking action if performance or service levels do not meet requirements.
12. Own and deliver the Ecommerce development road-map making sure internal IT and suppliers are delivering in accordance with pre-agreed business plans.
13. Drive continuous improvement and optimisation of all websites through analytics and testing.
14. Own Web Design and UX: drive new functionality/service development catered to the needs of the consumer and to drive conversion.
15. Monitor competitor activity, industry developments and technical knowledge to identify market gaps and opportunities for all sites.
16. Investigate and review new apps/solutions and suppliers as appropriate. Develop business cases for strategic initiatives and implement where required.
17. Ensure all third party suppliers provide high levels of service and value within agreed operating budgets and SLA’s. Negotiate new contracts to maximise profitability.
18. Work closely with the legal team to ensure all contracts are in place and are maximising opportunity whilst minimising risk/exposure to the company.
19. Drive the digital product manager to execute the technical road-map to a high functional and visual level, with an excellent user experience and elevated brand representation.
20. Maximise profitability by constantly reviewing and adjusting the technical stack, making sure any third party is the right fit for the business.
5. Digital Marketing and Customer Database
1. Oversee the team to ensure revenue targets are hit through successful customer acquisition and retention programs and activities.
2. Ensure the communication and promotion road-map will deliver revenue and margin goals in line with financial budgets.
3. Work closely with the Online Marketing team to actively manage all paid media channels, maximising the in-house management to achieve the desired ROAS whilst supporting awareness where appropriate.
4. Work with the US team to set out the US media plan and execute all campaigns within the UK team.
5. Oversee the CRM plans to ensure the customer database strategy is successful and fully executed and customer insights are reacted to, in order to maximise trading opportunities.
6. Monitor and optimise SEO performance, guiding the team to focus on key categories, supported by regular content updates.
6. Content
1. Work with the content manager to ensure products are launched on all sites in line with the business calendar and to brand expectations.
2. Ensure editorial and brand content is brand appropriate, delivered on time and best in class from a market/competition standpoint.
3. Assist the content manager with multivariate testing and research as required to deliver a rich and varied content development road-map across all sites.
4. Oversee content creation and delivery to partner/wholesale sites as required.
5. Work with the Studio team to ensure all model shots and campaign imagery support the trading and branding needs of the business.
7. Leadership/People
1. Lead a team of 12 across Trading, Digital Product, Online Marketing, CRM, Merchandising, Digital Design, Content and Copy.
2. Provide inspiration for the team by having a clear vision, clear expectations and leading by example.
3. Develop the team’s commercial focus through setting clear objectives, mentoring, training, sharing external best practice, sharing knowledge and continual development.
4. Use your influence to improve business processes, using best practice and external ideas as appropriate.
5. Collaborate with senior management stakeholders across the group, particularly IT, creative, merchandising and marketing, influencing and gaining support as necessary to ensure successful execution of Ecommerce strategy with an omni approach.
6. Empower the Ecommerce team to demonstrate initiative, effective problem solving and to actively seek opportunities for development.
7. Play an active role in recruiting, retaining and developing a high performance team, who understand and reflect the company ethos.

Minimum Requirements

Candidates for the Head of eCommerce role must have:

• Strong experience in an eCommerce trading role, ideally within fashion.
• Experience in merchandising, working with product teams to optimise assortment sell-through.
• Strong analytical skills; using data to make informed decisions and risks. Experience using Google Analytics or similar.
• Deep knowledge of performance marketing and CRM strategies to drive customer engagement.