Head of eCommerce

Yoto; London; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

An innovative company is seeking a Head of eCommerce to lead their online sales strategy and drive growth. In this pivotal role, you will oversee the eCommerce team, optimize the online sales funnel, and leverage data-driven insights to enhance customer engagement. Your strategic vision and technical expertise will be crucial in scaling the direct-to-consumer business. Join a dynamic team focused on creating engaging audio experiences for children, and help shape the future of childhood adventures through technology and creativity. If you're passionate about digital commerce and brand growth, this opportunity is perfect for you.

Benefits

Hybrid working policy

Generous share option programme

Private Medical Insurance

25 days of holiday

Volunteer days

Book Allowance

Company socials

Work from anywhere policy

Employee Assistance Programme

Sabbatical policy

Qualifications

• Proven experience in an eCommerce leadership role within a DTC business.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Responsibilities

• Drive online sales strategy and optimize the customer journey.
• Lead the eCommerce team and enhance customer retention through personalization.

Skills

eCommerce Leadership

Data Analysis

Customer Retention Strategies

Digital Marketing

Conversion Rate Optimization

Team Management

Education

Bachelor's Degree

Tools

Shopify

Google Analytics

Heap

Job description

We’re looking for a Head of eCommerce to join our team to oversee and drive our global strategy and growth.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 180+ employees spread across the UK, US, France, Australia, Canada, Singapore and China.. and growing!
  
  

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

As the Head of eCommerce, you will be responsible for driving the overall online sales strategy, customer acquisition, retention, and digital experience. You will lead the eCommerce team, optimize the online sales funnel, and leverage data-driven insights to accelerate revenue growth. This role requires a blend of strategic vision, technical expertise, and hands-on execution to scale our direct-to-consumer (DTC) business.

• Strategic Leadership: Develop and execute the eCommerce strategy to drive revenue growth, profitability, and customer engagement.
• Website Management: Oversee the performance, UX/UI, and functionality of the eCommerce website, ensuring a high-converting user experience
• Product and Technology: Co-create the eCommerce (web & app) roadmap with the Product and Technology teams to optimise the customer journey & experience
• Digital Marketing & Growth: Work closely with the marketing team to optimize paid media, SEO, email marketing, and social commerce strategies.
• Customer Journey & Retention: Enhance customer experience and retention through personalization, loyalty programs, and CRM strategies.
• Conversion Optimization: Leverage A/B testing, data analytics, and CRO techniques to improve website performance and conversion rates.
• eCommerce Operations: Collaborate with supply chain, fulfillment, and customer service teams to ensure a smooth end-to-end online shopping experience.
• Analytics & Performance Tracking: Set KPIs, monitor performance metrics, and make data-driven decisions to optimize sales and profitability.
• Team Leadership: Build, mentor, and lead an eCommerce team, fostering a culture of innovation and performance.
• Technology & Innovation: Stay ahead of industry trends, exploring new tools, platforms, and digital innovations to enhance eCommerce capabilities.
  
  

What you’ll bring:

• Proven experience in an eCommerce leadership role within a DTC business; experience at a fast growth startup/scale up is a huge plus
• Strong understanding of eCommerce platforms (Shopify a must-have, Dato highly desirable)
• Expertise in website analytics tools (Google Analytics, Heap, etc.) and A/B testing
• Track record of scaling online sales, optimizing conversion rates, and improving customer lifetime value (LTV)
• Experience with performance marketing, retention strategies, and omnichannel commerce
• Experience collaborating with Product and Technology teams to improve the eCommerce experience on web and app
• Strong leadership, team management, and stakeholder collaboration skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Passion for digital commerce, customer experience, and brand growth.
• Bachelor's degree
• A passion for audio content and technology
• Ability to think on your feet, and learn fast.
  
  

Salary: £75,000 - £85,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once or twice a month, ideally once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
  
  

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.