Head of Ecommerce

Sarah Sykes Recruitment; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonus

Flexible hours

Early finish Friday

Benefits package

Job summary

Sarah Sykes Recruitment in London is seeking a commercially driven Head of E-commerce & Digital Growth to lead the fashion and consumer business’s online performance. You will own the e-commerce strategy, online trading and customer growth, partnering with buying, merchandising, marketing and retail to drive growth.

You will manage Shopify operations, optimise the customer journey, and develop CRM, email and paid media strategies.

Qualifications

• Experienced e-commerce and digital leader in fashion/lifestyle or consumer retail.
• Strong hands-on Shopify experience with a proven growth track record.
• Commercial, analytical, and highly proactive in driving online performance.

Responsibilities

• Own the e-commerce strategy and online trading performance.
• Lead Shopify e-commerce operations, optimisation and growth.
• Drive customer acquisition through paid social, paid search, SEO and emerging channels.
• Develop CRM, email, SMS and customer retention strategies.
• Manage third‑party digital sales channels and marketplaces.
• Drive conversion, revenue, profitability and KPIs (ROAS, CAC, LTV).
• Lead digital content, social media and commercial campaigns.
• Improve the customer journey, conversion and online experience.
• Explore AI, automation and emerging technologies to drive efficiency.
• Connect digital activity with wider customer and retail experiences.
• Collaborate with Buying, Merchandising, Marketing, Retail and Operations.
• Develop and deliver a clear digital growth roadmap.

Skills

E-commerce leadership

Shopify mastery

Digital marketing

CRM & retention

Tools

Shopify

Job description

London | Full Time | Permanent | Office-based

Bonus | Flexibility | Early Finish Friday + Benefits

An exciting opportunity has arisen for a commercially driven Head of E-commerce & Digital Growth to join an established and growing fashion and consumer business in London.

This is a strategic yet hands‑on leadership role responsible for e-commerce performance, digital acquisition, CRM, customer growth and online trading, working closely with commercial and marketing teams.

Key Responsibilities

• Own the e-commerce strategy and online trading performance.
• Lead Shopify e-commerce operations, optimisation and growth.
• Drive customer acquisition through paid social, paid search, SEO and emerging channels.
• Develop CRM, email, SMS and customer retention strategies.
• Manage third‑party digital sales channels and marketplaces.
• Drive conversion, revenue, profitability and key KPIs, including ROAS, CAC and customer lifetime value.
• Lead digital content, social media and commercial campaigns.
• Improve the customer journey, conversion and online experience.
• Explore AI, automation and emerging technologies to drive efficiency and commercial performance.
• Connect digital activity with wider customer and retail experiences.
• Collaborate with Buying, Merchandising, Marketing, Retail and Operations.
• Develop and deliver a clear digital growth roadmap.

About You

• Experienced e-commerce and digital leader from fashion, lifestyle or consumer retail.
• Strong hands‑on Shopify experience with a proven track record of delivering online growth.
• Commercially focused, analytical, creative and highly hands‑on.
• Strong experience across e-commerce trading, digital acquisition, CRM, conversion and customer growth.
• Marketplace, social commerce, content, AI or digital innovation experience advantageous.
• Ambitious and entrepreneurial, with the ability to take genuine ownership of digital growth and deliver measurable commercial impact.

This is an excellent opportunity to take genuine ownership of digital growth and make a significant impact within an established and entrepreneurial business.

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