Head of Ecommerce and Digital Growth

Sarah Sykes Recruitment; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonus

Flexible hours

Early finish Friday

Job summary

Sarah Sykes Recruitment seeks a commercially driven Head of E-commerce & Digital Growth to lead the online expansion of a fashion brand in London. You will oversee Shopify, CRM, marketplaces, social media and digital trading, shaping strategy with Directors across Buying, Merchandising, Retail, Marketing and Operations.

You’ll drive ROAS, MER, CAC and CLV, optimise content and AI-enabled experiences, and own online performance. A senior, hands-on role with scope to introduce new technology.

Qualifications

• Proven e-commerce leadership within fashion, lifestyle or consumer retail.
• Strong hands-on Shopify experience.
• Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.

Responsibilities

• Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
• Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
• Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
• Manage and grow third-party marketplaces, ideally including Mirakl.
• Develop omnichannel initiatives connecting e-commerce, social and physical retail.
• Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
• Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
• Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
• Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills

Shopify

E-commerce leadership

Meta Ads

Google Ads

SEO

CRM (Klaviyo/Attentive)

Marketplaces (Mirakl)

KPI analytics

Content & Social

AI & emerging tech

Leadership & communication

Tools

Mirakl

Klaviyo

Attentive

AI tools for content

Job description

Head of E-commerce & Digital Growth

London | Full-time, Office Based | Permanent

+ Bonus + Flex Hours + Ealry Finish Fri

An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand.

This strategic yet hands-on Head of E-commerce & Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams.

Key Responsibilities

• Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
• Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
• Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
• Manage and grow third-party marketplaces, ideally including Mirakl.
• Develop omnichannel initiatives connecting e-commerce, social and physical retail.
• Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
• Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
• Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
• Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills & Experience

• Proven e-commerce leadership experience within fashion, lifestyle or consumer retail.
• Strong hands-on Shopify experience.
• Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.
• CRM experience with Klaviyo, Attentive or similar.
• Marketplace experience, ideally Mirakl.
• Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV.
• Experience across content, social media and creative production.
• Passion for fashion, digital innovation, AI and emerging technology.
• Commercially minded, analytical and hands-on, with strong leadership and communication skills.

The Opportunity

This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working