Head of Ecommerce and Digital Growth

Sarah Sykes Recruitment; Dover; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonus

Flex Hours

Ealry Finish Fri

Job summary

Sarah Sykes Recruitment invites applications for Head of E-commerce & Digital Growth in London. The role leads two Shopify storefronts, optimising merchandising, CRO, and customer journeys while expanding acquisition via Meta and Google Ads, SEO and CRM channels.

You'll own omnichannel initiatives, oversee marketplaces (Mirakl preferred), and shape the digital strategy with senior stakeholders. A strong fashion/e-commerce leadership background is required.

Qualifications

• Proven e-commerce leadership within fashion, lifestyle or consumer retail.

Responsibilities

• Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
• Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
• Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
• Manage and grow third-party marketplaces, ideally including Mirakl.
• Develop omnichannel initiatives connecting e-commerce, social and physical retail.
• Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
• Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
• Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
• Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills

E-commerce leadership

Shopify

Meta Ads

Google Ads

SEO

CRM platforms

Digital analytics

Content & social media production

Tools

Mirakl

Klaviyo

Attentive

Shopify

Google Analytics

Job description

Head of E-commerce & Digital Growth

London | Full-time, Office Based | Permanent

• Bonus
• Flex Hours
• Ealry Finish Fri

An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand.

Key Responsibilities

• Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
• Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
• Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
• Manage and grow third-party marketplaces, ideally including Mirakl.
• Develop omnichannel initiatives connecting e-commerce, social and physical retail.
• Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
• Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
• Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
• Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills & Experience

• Proven e-commerce leadership experience within fashion, lifestyle or consumer retail.
• Strong hands-on Shopify experience.
• Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.
• CRM experience with Klaviyo, Attentive or similar.
• Marketplace experience, ideally Mirakl.
• Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV.
• Experience across content, social media and creative production.
• Passion for fashion, digital innovation, AI and emerging technology.
• Commercially minded, analytical and hands-on, with strong leadership and communication skills.

The Opportunity

This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working