Ecommerce Manager

Major Players | B Corp™; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Major Players is seeking an E-Commerce Manager in London to own the Shopify ecosystem across US and UK storefronts and drive conversion. This hands-on role focuses on speed, UX, checkout flow, and end-to-end execution in collaboration with performance, retention and creative teams.

You will manage external developers, lead CRO experiments, and report on funnel performance to inform marketing and leadership. A strong detail orientation and ambitious growth mindset are essential.

Qualifications

• 3+ years in DTC e-commerce, with hands-on Shopify experience.
• Proven CRO and structured experimentation experience.
• Experience managing sites across multiple regions or storefronts.
• Extremely high attention to detail, you catch things others miss.
• Strong grasp of analytics, attribution and what drives conversion.

Responsibilities

• Own end-to-end site performance across Shopify storefronts (US & UK), ensuring best-in-class UX, site speed and conversion.
• Define and execute e-commerce strategy by category, campaign and traffic source, tailoring site experience and landing pages.
• Run regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps and device inconsistencies.
• Own end-to-end delivery of site builds and rebuilds, leading designers and developers to ship on time and on brief.
• Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows and funnels.
• Build and maintain performance reporting across conversion rate, AOV, revenue by site and region.

Skills

DTC e-commerce

CRO

Multi-region storefronts

Attention to detail

Analytics & attribution

Tools

Shopify

Job description

Job Title: E-Commerce Manager @ Fast-Growing DTC Wellness & Lifestyle Brand

Location: London (5 days in-office)

Job Type: Full-Time, Permanent

A fast-growing, multi-category wellness and lifestyle brand is looking for an E-Commerce Manager to take full ownership of its Shopify ecosystem and drive conversion across every storefront.

The business has built a loyal, engaged customer base across several distinct product lines, with a strong brand identity and ambitious growth plans. They're now looking for someone to bring extreme ownership and obsessive attention to detail to the digital experience that sits behind that growth.

This is a hands-on, execution-first role for someone who genuinely cares about the details, site speed, UX, checkout flow, and everything in between. You'll work closely with Performance, Retention and Creative teams, manage external developers, and be the internal lead turning traffic into revenue.

If you love owning something end-to-end and want your fingerprints on every part of a growing e-commerce operation, this is a great next step.

Key Responsibilities

• Own end-to-end site performance across all Shopify storefronts (US and UK), ensuring best-in-class UX, site speed and conversion across multiple product lines
• Define and execute e-commerce strategy by category, campaign and traffic source, tailoring site experience, merchandising and landing pages with marketing
• Run regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps and mobile vs. desktop inconsistencies; maintain documentation and QA checklists
• Own end-to-end delivery of site builds and rebuilds, acting as internal lead across designers, developers and stakeholders to ship on time, on brief, and with zero critical issues
• Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows and traffic-source funnels using A/B and multivariate frameworks
• Build and maintain performance reporting across conversion rate, AOV, revenue by site and region, and funnel/page-level performance; translate data into clear actions for marketing and leadership

Skills & Experience Required

• 3+ years in DTC e-commerce, with deep hands-on Shopify experience
• Proven CRO and structured experimentation experience
• Experience managing sites across multiple regions or storefronts
• Extremely high attention to detail, you catch things others miss
• Strong grasp of analytics, attribution and what drives conversion

Why Apply?

• Take full ownership of a Shopify ecosystem spanning multiple product lines and regions
• Work directly with Co-founders and senior leadership in a highly collaborative environment
• Join a brand with real momentum, a loyal customer base and a strong growth trajectory
• High-impact role where your work directly shapes revenue and customer experience

If you would like a confidential chat about this role or your next career move, please get in contact with: [e-mail]

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/