Fashion E-commerce & Digital Growth Leader

Sarah Sykes Recruitment; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonus

Flexible hours

Early finish Friday

Job summary

Sarah Sykes Recruitment seeks a commercially driven Head of E-commerce & Digital Growth to lead the online expansion of a fashion brand in London. You will oversee Shopify, CRM, marketplaces, social media and digital trading, shaping strategy with Directors across Buying, Merchandising, Retail, Marketing and Operations.

You’ll drive ROAS, MER, CAC and CLV, optimise content and AI-enabled experiences, and own online performance. A senior, hands-on role with scope to introduce new technology.

Qualifications

• Proven e-commerce leadership within fashion, lifestyle or consumer retail.
• Strong hands-on Shopify experience.
• Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.

Responsibilities

• Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
• Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
• Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
• Manage and grow third-party marketplaces, ideally including Mirakl.
• Develop omnichannel initiatives connecting e-commerce, social and physical retail.
• Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
• Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
• Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
• Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.

Skills

Shopify

E-commerce leadership

Meta Ads

Google Ads

SEO

CRM (Klaviyo/Attentive)

Marketplaces (Mirakl)

KPI analytics

Content & Social

AI & emerging tech

Leadership & communication

Tools

Mirakl

Klaviyo

Attentive

AI tools for content

Job description

Sarah Sykes Recruitment seeks a commercially driven Head of E-commerce & Digital Growth to lead the online expansion of a fashion brand in London. You will oversee Shopify, CRM, marketplaces, social media and digital trading, shaping strategy with Directors across Buying, Merchandising, Retail, Marketing and Operations.

You’ll drive ROAS, MER, CAC and CLV, optimise content and AI-enabled experiences, and own online performance. A senior, hands-on role with scope to introduce new technology.