Head of Digital Optimisation

Frasers Group; Greater London; On-site; GBP 110,000 - 140,000; Full time

Job summary

Frasers Group is seeking a Head of Digital Optimisation to lead how we shape digital experiences across search, merchandising and personalisation. You will analyse user journeys and develop tactics to improve conversion and engagement.

This role focuses on data-driven strategies and a culture that uses experimentation to drive growth, aligned with group KPIs and consumer-centric improvement across our brands.

Responsibilities

• Shape optimisation strategies and establish a digital consumer focus culture.
• Provide analysis and develop tactics to optimise user journeys across search, merchandising, and personalisation.
• Create data-driven search and visual merchandising strategies while driving personalisation innovations to meet group KPIs.

Job description

Why Here?

Frasers Group rethinks retail through digital innovation and unique store experiences. They serve consumers globally with the world’s best sports, premium, and luxury brands across established names like Sports Direct, FLANNELS, USC, Frasers, and GAME. This role shapes optimisation efforts within a team building a strong data-driven mindset focused on consumer experiences and growth.

What Will You Do?

As a Head of Digital Optimisation at Frasers Group, you will shape optimisation strategies and establish a digital consumer focus culture. You will provide analysis and develop tactics to optimise user journeys across search, merchandising, and personalisation. Additionally, you will create data-driven search and visual merchandising strategies while driving personalisation innovations to meet group KPIs.