Optimisation Assistant

FRASERS GROUP; Shirebrook; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group is seeking an Optimisation Assistant to help implement a data-driven search and visual merchandising strategy across its brands. You will contribute to personalising experiences, drive innovation, and ensure customer-centric optimization across digital touchpoints.

Join a forward-thinking team focused on experimentation, learning from experiments, and delivering measurable uplifts while supporting weekly reporting and insights generation.

Qualifications

• Degree in a related subject.
• Strong commercial and analytical mindset.
• Passionate about customer behaviour and online experience optimization.
• Sound understanding of data-driven decision making.
• Experience with web analytics tools such as ContentSquare and Google Analytics preferred.

Responsibilities

• Own the development and oversight of data-driven, customer-centric on-site search and visual merchandising strategies.
• Manage onsite search configuration across fascias and optimize the search experience.
• Enhance on-site and app personalization via search and merch tools.
• Contribute ideas to the digital roadmap.
• Promote a culture of experimentation with measurable uplifts.
• Analyse A/B test results and present insights and next steps.
• Update and share best-practice playbooks for scalable optimization.
• Identify customer pain points using data insights and propose improvements.
• Collaborate cross-functionally to optimize experiences during events and campaigns.
• Build and maintain weekly insights reports and action plans.

Skills

Commercial mindset

Analytical mindset

Customer behaviour

Digital practices

Web analytics

Education

Degree in related subject

Tools

ContentSquare

Google Analytics

Job description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - We are building the planet's most admired and compelling brand ecosystem

Our purpose - We are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless? The Role:

As an Optimisation Assistant, you will assist in implementing a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer's experience feel as personable as possible. You will be a vital part in moving our digital offering forward and we need you to help be a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI's.

Key Responsibilities:

• Own the development, implementation, and overseeing of data-driven, customer-centric visual merchandising strategies.
• Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhancing personalisation on site and app via search and merch tools.
• Contribute new ideas into our Digital roadmap.
• Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
• Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings and next steps.
• Utilise and update playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
• Use data insights, to identify customer pain points in the journey. Presenting recommendations on how we can optimise in these areas.
• Working cross-functionally to optimise experience during trade events and other initiatives.
• Help Build, develop and manage weekly reporting on key insights and actions.

Benefits & Perks:

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more – https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare – Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

Requirements:

• Degree in a related subject.
• Commercial & analytical mindset.
• Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices.
• Strong data driven mindset with a sound commercial understanding.
• Experience using web analytics tools, with knowledge of ContentSquare and Google Analytics preferred, though not essential.