Head of Digital Marketing Delivery

Nikwax Ltd; Wadhurst; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Pension

Health cash plan

Profit-related bonus

Flexible benefits

Extra holiday

Childcare support

Annual leave 27 days

Team lunches

Employee-owned

Award-winning group

Job summary

Nikwax Ltd, based in Wadhurst, East Sussex, seeks a Head of Digital Marketing Delivery to lead the Group’s digital strategy across two outdoor brands. This hybrid role oversees website optimisation, CRM and loyalty initiatives, and budgeted ecommerce activity, reporting to the Chief Marketing Officer.

You will manage a small team and coordinate with agencies, ensuring commercial focus and strong performance across SEO, SEM and on-site analytics, while delivering growth for both brands.

Qualifications

• Proven experience as a commercial, hands-on marketer driving revenue through digital marketing.
• Experience across acquisition, campaign delivery and CRM management.
• Strong leadership for multi-role teams and agencies.

Responsibilities

• Lead the digital marketing strategy under the CMO.
• Oversee website experiences from first click to conversion across brands.
• Manage CRM and loyalty initiatives; optimise customer segmentation.
• Set monthly/seasonal ecommerce budgets and monitor performance across channels.
• Collaborate with Marketing, Sales and Product teams to align tactics.

Skills

CRM management

Digital marketing strategy

Team leadership

Data-driven decisions

Budget management

SEO/SEM

Education

Bachelor's degree in Marketing or Business

Tools

Klayivo

Loyalty Lion

Job description

Join the GearForm group and support an employee-owned award-winning enterprise as Head of Digital Marketing Delivery in our Group Marketing division.

Based in Wadhurst, East Sussex, Nikwax Ltd. and Páramo Ltd. are thriving outdoor brands brought to life by a close-knit, supportive, and dedicated team. We pride ourselves on creating a positive working environment where people can do their best work while maintaining a healthy work-life balance. Alongside competitive benefits, we offer a flexible hybrid working model that combines home and office-based working. This is an exciting opportunity to become part of our growing Group and contribute to two purpose-driven brands with a strong heritage and ambitious future.

Nikwax is a leading manufacturer of care products and material systems for outdoor clothing, footwear, and equipment. Working closely with our trusted Partners, we develop and manufacture our products in-house, ensuring exceptional quality and innovation. Sustainability is at the heart of everything we do. We are proud to be the only outdoor company to have received the Queen's Award for Enterprise in Sustainable Development, and in 2026 we have been honoured with a King's Award for the same. Since our founding in 1977, we have remained committed to minimising our environmental impact and have maintained carbon-balanced operations throughout our history.

Páramo creates durable, high-performance clothing for people who enjoy spending time outdoors, helping them stay comfortable in all weather conditions and environments. Beyond designing quality products, we are deeply committed to ethical manufacturing and social responsibility. In 2022, we integrated the management of our Miquelina Foundation factory in Bogotá, Colombia into our central operations. Our garments are manufactured there by a highly skilled team, with every product carrying the Fair Trade label. Through this partnership, we have helped provide meaningful employment opportunities for individuals seeking to build more secure and independent futures, creating a positive impact that extends far beyond our products.

We offer a flexible working approach, with a balance of homeworking and office days to enhance your work life balance. We highly value our Partners, and this is an exciting opportunity to join our Group.

The Role

Improve the Group's website and digital marketing performance by effectively implementing the digital marketing strategy, creating a commercially focused team and website propositions, optimising a refreshed CRM strategy and continuously monitoring on and off site performance; whilst suggesting improvements to the Group's leadership team.

You Will

• Deliver the digital marketing strategy under the guidance of the Chief Marketing Officer and enhance the website experience from first click to conversion across the brands' websites
• Collaborate with associated agencies to ensure the websites are commercially focused, conversion ready and brand appropriate
• Manage the Head of Content and Copy, Digital Marketing Executive and Group Team Assistant in their roles and ensure all associated responsibilities are met
• Implement the brands' CRM and loyalty strategy under the direction of the Chief Marketing Officer; including optimising customer segmentations and rolling out a plan for both new and returning customers
• Monitor and benchmark performance across SEO, SEM and on the websites themselves, to identify opportunities for further improvements, both short and long-term, alongside the brands' agency
• Set and manage monthly and seasonal ecommerce marketing budgets to achieve the growth plans online, determined by the Chief Marketing Officer
• Lead on the key e-commerce sales initiatives, and collaborate with Marketing, Sales and Product teams regarding the tactics, ensuring alignment across channels
• Conduct website and associated sales analyses monthly, with clear insights and propose future tactics to the Chief Marketing Officer. Use data to spot opportunities, fix gaps and improve performance across all channels
• Continually analyse site offerings versus customer expectations to ensure a compelling proposition, as well as conducting competitor benchmarking alongside external feedback, as required
• Develop and manage relationships with marketing partners as needed, to support conversion efforts
• Work closely with internal teams to keep everything aligned and moving at speed.

You Will Have

• Proven experience as a commercial, hands-on marketer who can demonstrate how to drive revenue through digital marketing; capable of owning multiple moving parts such as acquisition and campaign delivery
• At least 3 years’ demonstrable experience of CRM management and of working across SEO, SEM planning and/or implementation as well as of confidently managing a team
• Demonstrable experience of implementing strategies across all digital platforms to drive growth and revenue
• Clear expertise in digital marketing tools as Google Ads, Google Analytics, META on site analytics and email marketing platforms
• Strong digital marketing knowledge in all channels, Paid Search, Paid Social and SEO
• Proven experience with Klayivo and Loyalty Lion
• A calm, proactive outlook, always looking for ways to improve business performance through being data-led and able to turn insight into action at speed
• A degree in Marketing, Business or a related discipline, with at least 4 years’ experience in a digital marketing role.

The successful applicant will be based at home but will be required to attend our offices in Wadhurst, East Sussex, at least once a week.

We are passionate and committed to being an inclusive and diverse employer, encouraging different perspectives and experiences to make us a more innovative and creative workplace.

The Rewards

• Competitive benefits and rewards including pension, health cash plan and profit related bonus scheme
• Additional flexible benefits options including boosted pension contributions, extra holiday or assistance with childcare costs
• Annual leave starting at 27 days rising with service, plus public holidays
• Friendly and informal environment with monthly team lunches and quarterly events
• Be part of an employee-owned business where you can clearly see the effect of your efforts
• Contribute to an award-winning international group with values that you can believe in.

Candidates must be able to provide evidence of their right to work in the UK.

Previous applicants need not reapply.

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