Digital Marketing Delivery Lead – Growth & CRM

Nikwax Ltd; Wadhurst; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Pension

Health cash plan

Profit-related bonus

Flexible benefits

Extra holiday

Childcare support

Annual leave 27 days

Team lunches

Employee-owned

Award-winning group

Job summary

Nikwax Ltd, based in Wadhurst, East Sussex, seeks a Head of Digital Marketing Delivery to lead the Group’s digital strategy across two outdoor brands. This hybrid role oversees website optimisation, CRM and loyalty initiatives, and budgeted ecommerce activity, reporting to the Chief Marketing Officer.

You will manage a small team and coordinate with agencies, ensuring commercial focus and strong performance across SEO, SEM and on-site analytics, while delivering growth for both brands.

Qualifications

• Proven experience as a commercial, hands-on marketer driving revenue through digital marketing.
• Experience across acquisition, campaign delivery and CRM management.
• Strong leadership for multi-role teams and agencies.

Responsibilities

• Lead the digital marketing strategy under the CMO.
• Oversee website experiences from first click to conversion across brands.
• Manage CRM and loyalty initiatives; optimise customer segmentation.
• Set monthly/seasonal ecommerce budgets and monitor performance across channels.
• Collaborate with Marketing, Sales and Product teams to align tactics.

Skills

CRM management

Digital marketing strategy

Team leadership

Data-driven decisions

Budget management

SEO/SEM

Education

Bachelor's degree in Marketing or Business

Tools

Klayivo

Loyalty Lion

Job description

Nikwax Ltd, based in Wadhurst, East Sussex, seeks a Head of Digital Marketing Delivery to lead the Group’s digital strategy across two outdoor brands. This hybrid role oversees website optimisation, CRM and loyalty initiatives, and budgeted ecommerce activity, reporting to the Chief Marketing Officer.

You will manage a small team and coordinate with agencies, ensuring commercial focus and strong performance across SEO, SEM and on-site analytics, while delivering growth for both brands.