Senior Digital Marketing Manager

Rushden Lakes; Swindon; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Salary with annual bonus

33 days holiday

Private medical insurance

Life assurance

Employee discounts

Job summary

Cotswold Outdoor Group in Swindon is seeking a Senior Digital Marketing Manager to shape our digital strategy and drive revenue growth across paid and organic channels. You’ll lead a talented team, partner with internal functions and agencies, and ensure campaigns align with brand standards and governance.

With a hybrid work model and a focus on customer growth, this role offers a competitive salary and a focus on development, collaboration, and sustainability within our growing outdoor

Qualifications

• Proven experience delivering end-to-end digital marketing strategies that grow revenue.
• Strong track record in paid media channels and performance optimization.
• Solid understanding of SEO, content marketing and CRO.
• Excellent analytical ability to translate data into action.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across paid and organic channels.
• Lead digital performance planning, budgeting and forecasting to maximise ROI.
• Oversee paid media across search, social, display and affiliates.
• Support SEO and content marketing to grow organic traffic and revenue.
• Monitor campaign performance with data, KPIs and reporting.
• Manage agency and partner relationships with accountability.
• Collaborate with brand, product and analytics teams on campaigns.
• Coach and develop the digital marketing team while upholding governance.

Skills

Digital marketing strategy

Paid media

SEO

Analytics

Budget management

Stakeholder management

People leadership

Collaboration

Job description

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a Senior Digital Marketing Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-newsustainable office at 1 Newbridge Squareputs us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

About us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What you’ll be doing

As Digital Marketing Manager, you will lead the end-to-end digital marketing strategy across paid and organic channels to drive customer acquisition, engagement and revenue growth. Working closely with internal teams and agency partners, you will use data, insights and innovation to optimise performance, maximise return on investment, and ensure digital activity supports wider commercial and brand objectives.

• Develop and deliver a comprehensive digital marketing strategy across paid and organic channels, aligned to business growth, customer and brand goals.
• Lead digital performance planning, budget management and forecasting to maximise ROI and achieve revenue targets.
• Oversee paid media activity across search, social, display and affiliate channels, driving continuous optimisation and testing.
• Support SEO and content marketing initiatives to increase organic traffic, engagement and revenue contribution.
• Monitor campaign performance using data, analytics and customer insights, establishing clear KPIs and reporting frameworks.
• Manage agency and partner relationships, ensuring high-quality delivery, accountability and value for investment.
• Collaborate with brand, product, trading, analytics and technology teams to deliver integrated marketing campaigns and initiatives.
• Lead, coach and develop the digital marketing team while driving innovation, governance, compliance and digital best practice across all activity.

We’re looking for someone who

• Has proven experience developing and delivering end-to-end digital marketing strategies that drive commercial growth and customer engagement.
• Demonstrates strong expertise in paid media channels, including search, paid social, display and affiliate marketing, with a focus on performance optimisation.
• Possesses a solid understanding of SEO, content marketing and conversion rate optimisation to support sustainable growth.
• Is highly analytical, with the ability to interpret complex data, measure performance and translate insights into effective actions.
• Has experience managing budgets, forecasting marketing spend and maximising return on investment.
• Builds strong relationships with agencies, partners and senior stakeholders, holding teams accountable for delivering results.
• Thrives in a collaborative environment, working cross-functionally to deliver integrated marketing initiatives and business objectives.
• Is an inspiring people leader, with experience coaching and developing high-performing teams.
• Demonstrates strong commercial acumen and makes confident, data-driven decisions.
• Embraces continuous improvement, testing and innovation, while maintaining brand standards, governance and compliance across all digital activity.

What you’ll get from us

Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.

You’ll enjoy:

• Starting salary of £65000 - £70000 with a yearly bonus of up to £3,825.00
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• Private medical insurance, life assurance and critical illness cover
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so don’t wait too long to apply.