Head of Digital Growth & Performance

ISOQAR; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Annual Giving Day

Cycle-to-work Scheme

Pension scheme with employer contribu‑

Life Assurance – 3X base salary

Rewards Program – discounts & cashback

LinkedIn Learning License

Job summary

ISOQAR in Manchester is seeking a Head of Digital Marketing (Head of SEO, PPC & Performance) to own the SEO, paid search, and website performance strategy end to end. You will work with Digital, Content, Sales, and RevOps to build a high‑performing B2B demand engine, guided by robust measurement and continuous optimisation.

You will lead technical SEO, content optimisation, CRO, and paid search across platforms, manage budgets, and report on spend, leads, and revenue while reducing agency

Qualifications

• Proven experience leading SEO and web performance for a B2B lead‑generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Responsibilities

• Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
• Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.

Skills

SEO

PPC

GA4

CRO

Content strategy

Analytics

Tools

Google Ads

Google Tag Manager

Job description

ISOQAR in Manchester is seeking a Head of Digital Marketing (Head of SEO, PPC & Performance) to own the SEO, paid search, and website performance strategy end to end. You will work with Digital, Content, Sales, and RevOps to build a high‑performing B2B demand engine, guided by robust measurement and continuous optimisation.

You will lead technical SEO, content optimisation, CRO, and paid search across platforms, manage budgets, and report on spend, leads, and revenue while reducing agency