Head of Digital Marketing

ISOQAR; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Annual Giving Day

Cycle-to-work Scheme

Pension scheme with employer contribu‑

Life Assurance – 3X base salary

Rewards Program – discounts & cashback

LinkedIn Learning License

Job summary

ISOQAR in Manchester is seeking a Head of Digital Marketing (Head of SEO, PPC & Performance) to own the SEO, paid search, and website performance strategy end to end. You will work with Digital, Content, Sales, and RevOps to build a high‑performing B2B demand engine, guided by robust measurement and continuous optimisation.

You will lead technical SEO, content optimisation, CRO, and paid search across platforms, manage budgets, and report on spend, leads, and revenue while reducing agency

Qualifications

• Proven experience leading SEO and web performance for a B2B lead‑generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Responsibilities

• Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
• Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.

Skills

SEO

PPC

GA4

CRO

Content strategy

Analytics

Tools

Google Ads

Google Tag Manager

Job description

Description

At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in‑house expertise.

Department: Marketing

Employment Type: Permanent

Location: Manchester, UK

Reporting To: Commercial Director

Role Overview

As Head of Digital Marketing, internally known as Head of SEO, PPC & Performance, you will be accountable for increasing qualified organic and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high-performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation.

Day-to-day responsibilities

• Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
• Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.

Qualifications

Essential

• Proven experience leading SEO and web performance for a B2B lead‑generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Desirable

• Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
• Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
• Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM‑aligned paid search programmes.
• Experience building or developing a small in‑house growth or web performance function.

Benefits

The role operates from a hybrid workplace – you will work from the office three days per week.

• Enhanced Parental Leave
• Generous annual leave
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• Pension scheme with employer contributions
• Life Assurance – 3X base salary
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

About Us

ISOQAR is proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply

• A response to your application within 15 working days
• An interview process consisting of:
  • An initial discovery call with the recruiter
  • A first stage interview via Microsoft Teams
  • Additional interview (likely face‑to‑face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.