B2B Growth Lead - SEO, PPC & Website Performance

ISOQAR; Manchester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Cycle-to-work Scheme

Pension scheme with employer contributions

Job summary

ISOQAR is looking for a Head of SEO, PPC & Performance in Manchester to increase qualified organic and paid search traffic. In this role, you will manage the SEO and PPC strategies, partnering with various teams to optimize the website's performance as a B2B demand generation engine. Success in this position requires strong technical SEO skills, hands-on PPC experience, and excellent communication abilities. Benefits include enhanced parental leave and generous annual leave.

Qualifications

• Proven experience leading SEO and web performance for a B2B lead-generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands-on PPC experience (Google Ads), including campaign build and optimisation.

Responsibilities

• Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, and performance optimisation.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities.

Skills

Technical SEO

PPC Management

Data Analysis

Communication

Tools

Google Analytics 4

Google Ads

Google Search Console

Job description

ISOQAR is looking for a Head of SEO, PPC & Performance in Manchester to increase qualified organic and paid search traffic. In this role, you will manage the SEO and PPC strategies, partnering with various teams to optimize the website's performance as a B2B demand generation engine. Success in this position requires strong technical SEO skills, hands-on PPC experience, and excellent communication abilities. Benefits include enhanced parental leave and generous annual leave.