Growth-Driven Head of Digital Marketing

yolk recruitment; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

yolk recruitment is seeking an experienced Head of Digital Marketing to lead the client’s digital strategy and drive measurable growth across digital channels in Manchester. This is a senior leadership role requiring strategic thinking and hands-on digital expertise to influence commercial performance.

You will oversee SEO, PPC, paid social, content, analytics and CRO, manage budgets and agencies, and build a high-performing digital team.

Qualifications

• Proven track record in senior digital marketing roles.
• Experience delivering growth through digital channels.
• Strong ROI-driven, data-led approach.

Responsibilities

• Develop and deliver the overall digital marketing strategy aligned with commercial objectives.
• Lead digital acquisition across SEO, PPC, paid social, content and other key channels.
• Drive website performance, CRO, and customer journeys.
• Use data and analytics to measure performance and optimise campaigns.
• Manage digital budgets, agencies and external partners.
• Identify new digital opportunities and channels to support growth.
• Collaborate with Commercial Director and senior leadership to align digital activity with wider business objectives.
• Lead, develop and inspire the digital marketing team.

Skills

Growth marketing

SEO

PPC

Paid social

Analytics

CRO

Stakeholder management

Budget management

Team leadership

Google Analytics

GA4

Tools

Google Analytics

GA4

Job description

yolk recruitment is seeking an experienced Head of Digital Marketing to lead the client’s digital strategy and drive measurable growth across digital channels in Manchester. This is a senior leadership role requiring strategic thinking and hands-on digital expertise to influence commercial performance.

You will oversee SEO, PPC, paid social, content, analytics and CRO, manage budgets and agencies, and build a high-performing digital team.