Head of Digital Marketing: Growth & ROI Leader

Yolk Recruitment Ltd; Manchester; Sur place; GBP 90 000 - 120 000; Plein temps

Résumé du poste

Yolk Recruitment Ltd is seeking an experienced Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across digital channels in Manchester. This senior role combines big-picture vision with hands-on execution to impact commercial performance.

You will oversee SEO, PPC, paid social, content and CRO, champion data-driven decision making and manage budgets and agencies. A proactive leader will partner with the Commercial Director and executive team to shape the

Qualifications

• Seasoned marketer with a track record of growing revenue through digital channels.
• Strong leadership experience and ability to align digital activity with commercial goals.
• Data-led mindset with hands-on execution and ROI demonstration.

Responsabilités

• Develop and deliver the overall digital marketing strategy aligned with commercial objectives.
• Lead digital acquisition across SEO, PPC, paid social, content, and other key channels.
• Drive website performance, CRO, customer journeys and digital engagement.
• Use data and analytics to measure performance, optimise campaigns and ROI.
• Manage digital budgets, agencies and external partners.
• Identify new digital opportunities and technologies to support growth.
• Collaborate with Commercial Director and senior leadership to align digital activity with business goals.
• Lead, develop and inspire the digital marketing team.

Connaissances

SEO

PPC

Paid social

Analytics

CRO

ROI focus

Stakeholder management

Budget management

Leadership

Outils

Google Analytics

Description du poste

Yolk Recruitment Ltd is seeking an experienced Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across digital channels in Manchester. This senior role combines big-picture vision with hands-on execution to impact commercial performance.

You will oversee SEO, PPC, paid social, content and CRO, champion data-driven decision making and manage budgets and agencies. A proactive leader will partner with the Commercial Director and executive team to shape the