Growth & Performance Lead

ISOQAR; Manchester; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Annual Giving Day

Cycle-to-work Scheme

Pension scheme with employer contribu‑

Life Assurance – 3× base salary

Rewards Program

LinkedIn Learning License

Job summary

ISOQAR is seeking a results-driven SEO & Performance Marketing Lead to shape our organic growth strategy in Manchester. You’ll own end-to-end SEO, CRO, and paid search initiatives, aligning with Commercial Director and driving qualified demand for B2B services.

You’ll partner with Engineering and Sales to implement technical SEO, measurement, and data-driven optimisations, delivering measurable improvements in pipeline and revenue.

Qualifications

• Proven experience leading SEO and web performance for a B2B lead-generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands-on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Responsibilities

• Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting with insights and actions.
• Run structured experimentation across ads and landing pages to improve conversion rate, quality, and cost efficiency.
• Ensure end-to-end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in-house through documentation, standards, enablement, and specialist hiring.

Skills

SEO strategy

Technical SEO

CRO & experimentation

GA4 & GSC

Google Ads

Attribution & CRM integration

Stakeholder communication

Tools

Google Ads

GA4

Google Search Console

Job description

ISOQAR is seeking a results-driven SEO & Performance Marketing Lead to shape our organic growth strategy in Manchester. You’ll own end-to-end SEO, CRO, and paid search initiatives, aligning with Commercial Director and driving qualified demand for B2B services.

You’ll partner with Engineering and Sales to implement technical SEO, measurement, and data-driven optimisations, delivering measurable improvements in pipeline and revenue.