Head of Digital Growth & Ecommerce

Zachary Daniels Limited; Nottingham; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Pension scheme

Private healthcare

Annual company performance-based bonus

25 days' holiday plus bank holidays

Company events and team activities

Employee discount on company products

Free on-site gym

Job summary

Zachary Daniels Limited in the United Kingdom is recruiting a Digital Director to own the digital strategy and P&L across growth, retention and ecommerce for a fast-growing wellness brand.

You'll lead channel specialists, set clear targets, and build a high-performing digital team while shaping the roadmap for Shopify, UX and conversion. Strong experience in ecommerce growth is essential, with CAC/LTV and forecasting expertise.

Qualifications

• 8+ years' experience in ecommerce, DTC or digital growth.
• Experience across at least two of customer acquisition, retention/CRM and ecommerce.
• Proven experience leading senior channel specialists, Leads or Heads of function.
• Demonstrable experience owning or contributing to a significant digital P&L and budget.
• Strong commercial understanding of CAC, LTV, contribution margin, payback and forecasting.
• Experience within health, wellness, beauty, nutrition, FMCG or another high-consideration consumer category would be advantageous.

Responsibilities

• Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.
• Translate the broader marketing and brand strategy into a clear digital growth plan.
• Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
• Identify future capability requirements and support recruitment and development of new team members, agencies and freelance partners.
• Establish clear objectives, KPIs and accountability across each area of digital.
• Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.
• Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.
• Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.
• Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.
• Work closely with the Retention Lead to develop the overall customer lifecycle strategy.
• Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.
• Set targets for conversion rate, AOV and ecommerce revenue alongside the Ecommerce Lead.
• Own the digital reporting framework across GA4, Shopify analytics, attribution and marketing measurement.
• Partner closely with Brand and Creative to ensure campaigns translate effectively across paid, owned and ecommerce channels.

Skills

Ecommerce Growth

Growth Strategy

P&L Management

Job description

Zachary Daniels Limited in the United Kingdom is recruiting a Digital Director to own the digital strategy and P&L across growth, retention and ecommerce for a fast-growing wellness brand.

You'll lead channel specialists, set clear targets, and build a high-performing digital team while shaping the roadmap for Shopify, UX and conversion. Strong experience in ecommerce growth is essential, with CAC/LTV and forecasting expertise.