Head of Digital Growth: Earned, Shared & Paid

LLOYD'S REGISTER INTERNATIONAL; Abingdon; Hybrid; GBP 50,000 - 57,000; Full time

Benefits offered by this job

Flexible working

Pension

Annual leave

Additional leave

Sick pay

Life assurance

Job summary

Oxfam GB is seeking a Head of Earned, Shared and Paid Digital to drive strategy for organic social, paid channels and beyond. You will lead multi-disciplinary teams, elevate channel performance, and embed a data-driven mindset across campaigning and fundraising initiatives.

Collaborating with senior leaders, you will shape digital strategy, strengthen partnerships, and ensure content and campaigns are audience-led, impactful and aligned with Oxfam's feminist values and mission to end poverty.

Qualifications

• Experience of managing a multi-disciplinary team and the performance of others.
• Lived experience (s) or evidence of learning/taking action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and industry trends.
• A proven track record of growing income, influence and audience engagement through digital channels, ideally within charity or wider social impact sectors.
• Proven experience of crisis and reputation management within digital channels.
• Proven success in developing audience-led digital strategies and integrated campaigns across earned, shared and paid channels.
• Excellent stakeholder management skills, experienced in proactive collaboration across organisations.
• Outstanding communication skills, with the ability to engage, inspire and influence a wide range of audiences.
• A strong commitment to Oxfam's values.

Responsibilities

• Lead organic social and paid digital teams with day-to-day oversight.
• Set clear creative direction and provide editorial and brand stewardship.
• Embed a data-led approach to performance and learning across channels.
• Shape Oxfam's wider digital strategy and strengthen impact across the organisation.
• Build relationships to bring audience insight into campaigning, fundraising and engagement.
• Ensure digital expertise informs decision-making and positions the team as a strategic partner.

Skills

Team management

Anti-racism experience

Digital marketing platforms

Digital fundraising/engagement

Crisis management

Audience-led strategy

Stakeholder management

Communication

Values alignment

Job description

Oxfam GB is seeking a Head of Earned, Shared and Paid Digital to drive strategy for organic social, paid channels and beyond. You will lead multi-disciplinary teams, elevate channel performance, and embed a data-driven mindset across campaigning and fundraising initiatives.

Collaborating with senior leaders, you will shape digital strategy, strengthen partnerships, and ensure content and campaigns are audience-led, impactful and aligned with Oxfam's feminist values and mission to end poverty.