Head of Earned, Shared and Paid Digital

Oxfam; Oxford; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working options

Generous pension scheme

Annual leave

Job summary

Oxfam is seeking a strategic Head of Earned, Shared and Paid Digital to shape how we earn attention and grow reach across organic social, paid digital and other channels. You will lead organic and paid teams, set direction, and embed a data-driven approach to performance, learning and fundraising impact.

You will collaborate with the Head of Digital and Head of Owned Digital to integrate audience insights into campaigning, advocacy and public engagement, strengthening Oxfam's digital strategy

Qualifications

• Experience managing a multi-disciplinary team and the performance of others.
• Lived experience or action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and industry trends.
• Proven track record of growing income, influence and audience engagement through digital channels, ideally in charity/advocacy.
• Experience in crisis and reputation management within digital channels.
• Proven success in audience-led digital strategies and integrated campaigns across earned, shared and paid channels.
• Excellent stakeholder management and cross-organisational collaboration.
• Outstanding communication skills and alignment with organisational values.

Responsibilities

• Lead and empower organic social and paid digital teams, setting clear direction and overseeing day-to-day activity.
• Shape and optimise channel, platform, targeting and digital marketing strategies with a data-led approach.
• Collaborate with senior digital leads to shape wider digital strategy and impact across campaigning, fundraising and public engagement.
• Build relationships to bring audience insights into decision-making and positioning as a strategic partner.

Skills

Audience growth

Digital marketing

Stakeholder management

Crisis management

Team leadership

Diversity & inclusion

Job description

Oxfam is a global movement of people working together to end the injustice of poverty.

The Role

As Oxfam's Head of Earned, Shared and Paid Digital, you will work collaboratively across teams to shape the strategic direction for how Oxfam earns attention, engages audiences, and grows its reach across organic social, paid digital and channels beyond our own. Together, you'll ensure that this engagement translates into income, influence and long-term support for our mission.

You will lead and empower our organic social and paid digital teams, holding oversight of day-to-day activity while focusing on elevating and optimising our channel, platform, targeting and digital marketing strategies. You will support your teams to deliver brilliantly by setting a clear creative direction, providing strong editorial and brand stewardship, and embedding a data-led approach to performance and learning. You'll create the space, confidence and connections that enable teams to think beyond individual channels and deliver integrated, audience-focused work.

Working closely with the Head of Digital and Head of Owned Digital, you will help shape Oxfam's wider digital strategy and strengthen our impact across the organisation. By building strong relationships with colleagues and stakeholders, you will bring audience insight into campaigning, fundraising and public engagement activity, ensuring digital expertise informs decision‑making and positioning the team as a trusted strategic partner.

What We Are Looking For

We’re looking for a candidate who cares about Oxfam's mission to end poverty and is personally aligned to our feminist principles and values of empowerment, accountability and inclusion in all you do.

An Ideal Candidate For The Role Will Also Have

• Experience of managing a multi-disciplinary team and the performance of others
• Lived experience (s) or evidence of learning/taking action on anti‑racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and industry trends.
• A proven track record of growing income, influence and audience engagement through digital channels, ideally within the charity, campaigning or wider social impact sector.
• Proven experience of crisis and reputation management within digital channels.
• Proven success in developing audience‑led digital strategies and integrated campaigns across earned, shared and paid channels that deliver measurable impact.
• Excellent stakeholder management skills, experienced in proactive collaboration across organisations.
• Outstanding communication skills, with the ability to engage, inspire and influence a wide range of audiences.
• A strong commitment to Oxfam's values.

We Offer

We offer a competitive salary and a range of additional benefits to staff including flexible working options, generous pension scheme, annual leave, additional leave allowances, company sick pay, life assurance and a range of other benefits.

From the day you join Oxfam we invite you to stretch and learn in your role. Our wide range of Learning & Development opportunities includes in‑house courses, e‑learning modules, on‑the‑job learning opportunities, coaching and mentoring, and much more.

You can read more about all Oxfam has to offer here.

Flexfam

We believe flexible working is key to building the Oxfam of the future, so we’re open to talking through the type of flexible arrangements which might work for you.

Our values and commitment to safeguarding

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom Oxfam GB engages. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks. Oxfam GB also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms his/her understanding of these recruitment procedures.

We are committed to ensuring diversity and gender equality within our organisation and encourage applicants from diverse backgrounds to apply.

About Us

Oxfam is a global community who believe poverty isn’t inevitable. It’s an injustice that can be overcome. We are shop volunteers, women’s right activists, marathon runners, aid workers, coffee farmers, street fundraisers, goat herders, policy experts, campaigners, water engineers and more. And we won’t stop until everyone can live life without poverty for good.

Oxfam GB is a member of international confederation of 21 organisations working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.

A Thriving Diverse Oxfam

It’s people power that brings about change. To play our part as a global organisation working to overcome poverty and inequality, we need equality, diversity and inclusion across our community of staff, partners and volunteers. Together, we’re committed to becoming a more diverse workforce, better able to tackle the global challenges that face our world today.

To Do That

• We need to dismantle the unequal power structures that exist everywhere, this including Oxfam and the wider development and charity sectors.
• We need an inclusive Oxfam where everyone can bring who they are to our work and feels celebrated for the differences they bring.
• We want and need everyone, and that means we need you.