Digital Fundraising & Influencer Lead

Human Appeal; Cheadle; On-site; GBP 32,000 - 52,000; Full time

Job summary

Human Appeal, a global humanitarian organisation, is seeking a Social Media Fundraising Executive to grow digital income from social channels. You will test new streams, manage influencer partnerships, and optimise campaigns to boost supporter acquisition and donations across diverse audiences.

Based in the UK, you will collaborate with the Communications (Digital) team, use AI tools for ideation and reporting, and ensure compliance with fundraising regulations and platform policies to support

Qualifications

• Degree-educated in Marketing, Advertising, Digital Marketing, Business or Communications or qualified by experience.
• Minimum of 3-4 years' experience in social media, influencer/affiliate marketing, partnerships or digital fundraising.
• Proven experience managing influencer, affiliate, creator or brand partnerships with income/monetisation elements.
• Experience planning and delivering social media events, challenges and competitions that drive income/donor data/growth.
• Experience testing new or emerging social platforms and formats with scale-up decisions.
• Interest in gaming/youth-culture platforms (Twitch, Discord, Roblox) and social commerce/live shopping formats.
• Experience using generative AI tools for creator discovery, vetting, content ideation and reporting.
• Experience proactive outreach to secure new brand partnerships (discounts, in-kind, cause-related offers).
• Experience growing donor data via social-led sign-ups, competitions or partnerships.
• Understanding of affiliate marketing structures, UTM tracking and attribution.

Responsibilities

• Identify, test and grow new social media income streams and supporter acquisition opportunities.
• Engage audiences across influencer/affiliate marketing, partnerships, gaming and social commerce.
• Work with internal stakeholders and AI-enabled tools to develop campaigns and ensure compliance with policies.

Skills

Social media marketing

Influencer partnerships

Campaign planning

Data-driven decisions

AI tools familiarity

Budget management

Education

Degree in Marketing/Communications

Tools

Brandwatch

Upfluence

Canva

CapCut

Google Analytics

Job description

Human Appeal, a global humanitarian organisation, is seeking a Social Media Fundraising Executive to grow digital income from social channels. You will test new streams, manage influencer partnerships, and optimise campaigns to boost supporter acquisition and donations across diverse audiences.

Based in the UK, you will collaborate with the Communications (Digital) team, use AI tools for ideation and reporting, and ensure compliance with fundraising regulations and platform policies to support