Head of Digital Growth: Earned, Social & Paid

Oxfam; England; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Generous pension

Annual leave

Life assurance

Learning & development

Job summary

Oxfam is seeking a strategic Head of Earned, Shared and Paid Digital to lead organic social and paid digital programmes, shaping how we engage audiences and grow our income and influence.

You will oversee multi-disciplinary teams, embed a data-led approach to performance, and collaborate with stakeholders across campaigns, fundraising and public engagement to maximise impact and ensure our digital strategy supports Oxfam's mission.

Qualifications

• Experience leading a multi-disciplinary digital team.
• Evidence of action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and trends.
• Proven track record growing income, influence and engagement through digital channels.
• Crisis and reputation management within digital channels.

Responsibilities

• Set strategic direction for earned, shared and paid digital.
• Oversee organic and paid social teams; optimise channels.
• Collaborate with stakeholders to shape digital strategy across campaigns.
• Lead audience-led, integrated campaigns with measurable impact.

Skills

Leadership

Digital strategy

Audience insights

Cross-functional collaboration

Brand stewardship

Tools

Analytics tools

CRM platforms

Social media management tools

Job description

Oxfam is seeking a strategic Head of Earned, Shared and Paid Digital to lead organic social and paid digital programmes, shaping how we engage audiences and grow our income and influence.

You will oversee multi-disciplinary teams, embed a data-led approach to performance, and collaborate with stakeholders across campaigns, fundraising and public engagement to maximise impact and ensure our digital strategy supports Oxfam's mission.