Head of Digital Growth: Earned, Shared & Paid

Oxfam; England; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Generous pension scheme

Annual leave and other benefits

Job summary

Oxfam is seeking a strategic Head of Earned, Shared and Paid Digital to shape and direct our digital growth across organic social, paid media and beyond. You will empower cross-functional teams, set creative direction, and ensure our work translates into income and long-term support for our mission.

The role demands a proven track record in digital strategy, audience growth, and reputation management, with strong stakeholder collaboration to inform campaigning and fundraising decisions.

Qualifications

• Experience of leading a multi-disciplinary team.
• Lived experience or action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and trends.
• Proven track record of growing income, influence and audience engagement through digital channels.

Responsibilities

• Lead organic social and paid digital teams, overseeing day-to-day activity.
• Set clear creative direction, editorial and brand stewardship.
• Embed a data-led approach to performance and learning across channels.
• Shape Oxfam's wider digital strategy and strengthen impact with stakeholders.

Skills

Team leadership

Digital marketing

Audience engagement

Data-driven decisions

Stakeholder mgmt

Crisis management

Job description

Oxfam is seeking a strategic Head of Earned, Shared and Paid Digital to shape and direct our digital growth across organic social, paid media and beyond. You will empower cross-functional teams, set creative direction, and ensure our work translates into income and long-term support for our mission.

The role demands a proven track record in digital strategy, audience growth, and reputation management, with strong stakeholder collaboration to inform campaigning and fundraising decisions.