Head of Digital (Europe)

TipTopJob; London; On-site; GBP 59,000 - 70,000; Full time

Job summary

An established industry player seeks a Head of Digital to spearhead digital strategy and brand growth across UK and EU markets. In this pivotal role, you will enhance online presence and drive engagement through innovative media strategies and data-driven marketing campaigns. Your leadership will ensure cohesive brand messaging across multiple channels, optimizing user experience and leveraging analytics for continuous improvement. If you have a passion for digital marketing and a track record of success in the automotive sector, this is an exciting opportunity to make a significant impact.

Qualifications

• 3+ years in a managerial role focused on digital media.
• Experience in product launch campaigns and automotive industry.

Responsibilities

• Design and implement a digital strategy for UK and EU markets.
• Oversee multi-channel campaigns and monitor performance.
• Lead social media strategy and manage content production.

Skills

Digital Marketing

Social Media Management

SEO Optimization

Data Analysis

Content Marketing

Campaign Management

Cross-Market Expertise

Education

Bachelor’s degree in Marketing

Master’s degree in a related field

Job description

A well-established business is looking for a Head of Digital to lead the strategy and drive brand growth across both the UK and EU markets. This role will be instrumental in establishing digital by enhancing the online presence, developing new media strategies, and implementing data-driven marketing campaigns that align with brand identity, objectives, and customer engagement goals.

The successful candidate will manage and optimise channels, ensuring cohesion across markets and brand resonance with target audiences. In return, you will receive a salary of up to £70,000 per annum, plus a bonus and additional benefits.

This is full-time, office-based role.

Key responsibilities as Head of Digital:

- Digital Strategy Development: Design and implement a comprehensive strategy for both UK and EU markets, covering social media, content marketing, website development, mobile apps, and digital advertising.
- Campaign Management: Oversee multi-channel campaigns from concept to execution, monitoring performance and optimising strategies to drive engagement, leads, and conversions.
- Data-Driven Insights: Utilise analytics and data insights to inform strategies, track KPIs, and provide regular performance reports. Adjust strategies based on data to ensure alignment with business goals.
- Social Media Management: Lead social media strategy across various platforms, including content creation, community management, influencer partnerships, and paid social advertising.
- Content Development: Manage content production, including visual, written, and video content, to enhance the brand’s online presence and engagement.
- Website & SEO Optimisation: Optimise websites for user experience, search engines, and conversions. Oversee SEO strategies to increase organic reach and improve rankings.
- New Media Innovation: Identify and incorporate emerging trends, technologies, and tools that resonate with the target audience and enhance customer engagement.

We’re looking for a Head of Digital with:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. A master’s degree is a plus.
- Extensive experience in digital marketing, with at least 3 years in a managerial role focused on digital media or new media.
- Automotive industry experience is required.
- Experience in product launch campaigns, with a strong focus on digital, social media, and experiential marketing.
- Cross-Market Expertise: Proven experience working across multi-country markets, particularly in the UK and EU, and understanding cultural nuances that impact strategies.

for this role as Head of Digital, please click apply online and upload an updated copy of your CV.

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