Head of Digital - Acquisition - Luxury

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player in the luxury sector is seeking a Head of Digital Acquisition to lead their marketing efforts. This pivotal role involves crafting a comprehensive multi-channel strategy, managing budgets, and optimizing customer performance. The ideal candidate will have a strong background in B2C customer acquisition, particularly in ecommerce, and proficiency in analytics tools. Join a dynamic team and make a significant impact in a company that values innovation and excellence in the luxury market.

Qualifications

• Experience in B2C customer acquisition within an ecommerce environment.
• Strong understanding of marketing across online channels.

Responsibilities

• Define and execute a multi-channel marketing strategy.
• Manage marketing budgets and ROI across acquisition channels.
• Analyze performance metrics to adjust strategies.

Skills

B2C Customer Acquisition

PPC

Paid Social

Google Analytics

Communication Skills

Tools

Analytics Tools

Job description

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Head of Digital - Acquisition - Luxury, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f1c0baf65287

Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Head of Digital - Acquisition - Luxury
London

My Client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.

You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance. You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.

Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.

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