Head of Digital

Better Placed; West Midlands; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Better Placed in the Midlands is seeking a Head of Digital to lead our digital strategy, focusing on customer acquisition and website conversion. The role combines strategic direction with hands-on optimization to generate high-quality enquiries and sustainable growth.

You will lead a team of digital specialists and work with external agencies to improve performance, harness data, and translate strategy into measurable results in a rapidly expanding consumer business.

Qualifications

• Strong acquisition and conversion expertise including national and local search.
• Proven success driving acquisition and conversion in a consumer business.
• Experience leading specialist teams and managing agencies.

Responsibilities

• Lead digital strategy and performance for growth.
• Manage budgets to maximise acquisition efficiency and ROI.
• Improve website conversion through insight, testing and optimisation.
• Develop internal teams and drive agency performance.

Skills

Acquisition expertise

Conversion optimisation

Team leadership

Agency management

Tools

SEO/SEM

Web analytics

A/B testing

Job description

[Midlands, hybrid] | [Competitive + benefits]

A highly profitable consumer business in a rapidly expanding sector is looking for a Head of Digital to lead digital strategy, with a particular focus on customer acquisition and website conversion.

Following consistent year-on-year growth, this is an exciting time to join a purpose led organisation with ambitious plans for continued expansion.

Leading a team of digital specialists, alongside external agencies, you’ll own digital acquisition and conversion performance. You’ll combine strategic direction with practical expertise to generate high-quality enquiries, optimise the customer journey and deliver measurable and sustainable growth.

The role:

• Lead digital strategy and performance.
• Manage budgets to maximise acquisition efficiency and return.
• Improve website conversion through insight, testing and optimisation.
• Develop the internal team and drive agency performance.

About you:

• Strong acquisition and conversion expertise, including both national and local search.
• Proven success driving acquisition and conversion in a consumer business.
• Experience leading specialist teams and managing agencies.
• Commercially focused, analytical and confident translating strategy into results.

This is a rare opportunity to take ownership of digital growth in a successful business where commercial ambition and purpose go hand in hand.